Out Of Home Leads US Media Spend Growth
January 19, 2012 by Dave Haynes
Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the …
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Tying Digital OOH To Daily Deals
January 19, 2012 by Dave Haynes
Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and …
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Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers
January 12, 2012 by Dave Haynes
If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to …
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QR Codes Still A Mystery To Most, Even Those Who Do Scan
January 5, 2012 by Dave Haynes
Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As …
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Is 0.5% Engagement A Measure Of Success?
December 13, 2011 by Dave Haynes
A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get …
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Canada’s COMB releases new OOH planning toolset for agencies
November 29, 2011 by Dave Haynes
The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home …
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Smartphones are changing the in-store digital dynamic, and that’s OK
November 2, 2011 by Dave Haynes
We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail …
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One billion-plus ad exposures a month in Digital OOH?
October 21, 2011 by Dave Haynes
The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The …
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Latest Nielsen Fourth Screen report includes big mall numbers
October 21, 2011 by Dave Haynes
The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is …
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Nielsen Research: Malls are “advertisers’ dream”
October 20, 2011 by Dave Haynes
The Nielsen Company has released new research that profiles the potential ad audiences in shopping malls, and should be quite interesting for companies like …
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Global ad spend up, but down in N. America, Europe: Nielsen
October 3, 2011 by Dave Haynes
Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in …
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Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH
September 30, 2011 by Dave Haynes
Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based …
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