Study: $450M Or More In Co-Op Dollars Going Untapped By Digital
September 7, 2012 by Dave Haynes
The Interactive Advertising Bureau has issued an interesting white paper about the big chunk of money being left on the table each year by …
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Research: Humor, Character Development Matter Most In TV Ads
August 22, 2012 by Dave Haynes
Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content …
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Research: Nielsen Global Study Shows Price, Nutrition Biggest Grocery Buying Factors
August 21, 2012 by Dave Haynes
The research firm Nielsen has some really interesting survey results out today about consumer decision making in grocery – with findings that may seem …
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New H.265 Video Compression Will Be Twice As Efficient as H.264
August 16, 2012 by Dave Haynes
This could be big. The Moving Picture Experts Group (aka MPEG), which has members representing the interests of telecoms, computer, TV and consumer electronics …
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PRI Index Suggests Optimism For Sector Starting To Sag
June 21, 2012 by Dave Haynes
The Chicago-based Platt Retail Institute has released the Q2 2012 edition of the PRI-DSF North American Digital Signage Index, which pretty much mirrors the …
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UK NFC Trial Shows 78% Positive Impact
May 25, 2012 by Dave Haynes
I was blabbing away with a client just yesterday about the application of NFC and OOH, so it was interesting to see results move …
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OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes
May 7, 2012 by Dave Haynes
Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with …
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Research: In-Store Digital Drives Big Sales Increases In Hardware Stores
May 1, 2012 by Dave Haynes
BrightSign CEO Jeff Hastings is in Lost Wages this week for the National Hardware Show and will be doing a conference session on boosting …
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Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests
April 25, 2012 by Dave Haynes
The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last …
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Global Digital OOH Spend Growing at 19.2% Clip
April 23, 2012 by Dave Haynes
PQ Media, which watches the Digital OOH ad sector probably more than any other research and analysis company, says the global Digital OOH market …
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Research: Impulse Buys Factor for 9/10 Shoppers; In-Store Messaging Main Influencer
April 19, 2012 by Dave Haynes
Some new ammo for you if you think some of the standard lines about in-store purchasing decisions are getting old … Nine out of …
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COMB Adds Data Tools For Canadian OOH Planners And Sellers
April 19, 2012 by Dave Haynes
The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers …
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