Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers
January 12, 2012 by Dave Haynes
If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to a Dallas research report factory that has issued (take deep breath first): Global Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market by Components (Hardware & Software)/Applications (Indoor, Retail, Transportation, Institutions)/ Displays (LED, Plasma, LCD, Projectors & LED Walls) & Geography (2011 – 2016)
Rolls off the tongue, doesn’t it?
Anyway, if you are a fan of big, mostly meaningless numbers that look good on Powerpoint presentations, the Wow!!! line from MarketsandMarkets is that the total market is expected to reach $13.2 billion by 2016 at an estimated CAGR of 27.29% from 2011 to 2016.
I like the index for the MARKET OVERVIEW section, which lists:
3.1 MARKET DEFINITION
3.2 EVOLUTION OF DIGITAL SIGNAGE SYSTEM
3.3 BURNING ISSUE
3.3.1 THE PROBLEM OF BURN-IN ISSUE
The same company that cranked out this report has also, this week, released:
Monday – Seed Treatment Market Trends and Global Forecasts (2011-2016)
Tuesday – Food Preservatives Market by Types, Functions, & Applications, Trends & Global Forecasts (2011 – 2016)
Wednesday – Ceramic Fiber Market by Type & Applications (Global Forecast to 2016)
Somebody must buy these things because several companies crank them out. Not sure why.
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