Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers

January 12, 2012 by Dave Haynes

If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to a Dallas research report factory that has issued (take deep breath first): Global Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market by Components (Hardware & Software)/Applications (Indoor, Retail, Transportation, Institutions)/ Displays (LED, Plasma, LCD, Projectors & LED Walls) & Geography (2011 – 2016)

Rolls off the tongue, doesn’t it?

Anyway, if you are a fan of big, mostly meaningless numbers that look good on Powerpoint presentations, the Wow!!! line from MarketsandMarkets is that the total market is expected to reach $13.2 billion by 2016 at an estimated CAGR of 27.29% from 2011 to 2016.

I like the index for the MARKET OVERVIEW section, which lists:

3.1 MARKET DEFINITION
3.2 EVOLUTION OF DIGITAL SIGNAGE SYSTEM
3.3 BURNING ISSUE
3.3.1 THE PROBLEM OF BURN-IN ISSUE 

Awesome.

The same company that cranked out this report has also, this week, released:

Monday – Seed Treatment Market Trends and Global Forecasts (2011-2016)

Tuesday – Food Preservatives Market by Types, Functions, & Applications, Trends & Global Forecasts (2011 – 2016)

Wednesday –  Ceramic Fiber Market by Type & Applications (Global Forecast to 2016)

Somebody must buy these things because several companies crank them out. Not sure why.