Nielsen confirms the obvious, or is there more to it?
September 30, 2011 by Dave Haynes
Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing …
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ComQi works shopper insight deal with UK’s Path Intelligence
September 28, 2011 by Dave Haynes
The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers …
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Where’s the dial??? Turns out 55-plus crowd actually does know how to use mobile phones
September 14, 2011 by Dave Haynes
If all your anthropology assumptions were based on TV spots and popular culture, you’d likely have concluded trying to get the 55-plus crowd using …
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Another overpriced sector report, another mild tizzy
August 26, 2011 by Dave Haynes
Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and …
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Brand marketing money shifting into stores for digital, other tools
August 12, 2011 by Dave Haynes
The shopper research firm GfK Interscope has released its 2011 Futurescope survey of consumer packaged goods and retailers, with the results showing more and more see in-store …
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Report says digital signage is booming; we say hmmm…
August 12, 2011 by Dave Haynes
All the reports that get issued on this space tend to blur together after a while, and the forecasts of growth and $X.X Billion …
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What really influences shoppers?
August 9, 2011 by Dave Haynes
One of the numbers that gets trotted out consistently to make the argument for the impact of in-retail digital is the idea that 70 …
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Three in five Americans see Digital OOH ads each month: DPAA-backed research
August 2, 2011 by Dave Haynes
New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans …
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DPAA tracks big jump in media planning intentions for Digital OOH
July 5, 2011 by Dave Haynes
Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based …
Read moreDigital signage sector had a pokey Q1, but improving now: PRI
June 30, 2011 by Dave Haynes
The Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline …
Read moreDigital signage a $4.5B business within five years
May 31, 2011 by Dave Haynes
Digital signage will be a $4.5 billion global business within five years, estimates the research firm ABI Research in a new market study. ABI …
Read moreDigital media consumption versus spend $50 billion out of whack: comScore
May 18, 2011 by Dave Haynes
The digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of …
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