Follow the money dep't: Outdoor up 9% in US in 2010
March 21, 2011 by Dave Haynes
Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the …
Read moreAugmented Reality meets Kinect, makes Magic … Mirror
March 7, 2011 by Dave Haynes
Tech blogger Robert Scoble has a fascinating guest post up on TechCrunch about a recent visit to the Silicon Valley R&D lab of SRI …
Read moreWirespring's 2010 Digital Signage Pricing Report Released
February 17, 2011 by Dave Haynes
I am not sure when I will have time to read it – maybe on the plane to Lost Wages on Sunday – but …
Read moreAdcentricity releases latest DOOH outlooks and market reviews
February 17, 2011 by Dave Haynes
There is a pile of good information and insights in the latest Adcentricity resource guides released today and available to anyone interested. It’s smart …
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Q and A: Privacy expert on the DSF’s new digital signage guidelines
February 5, 2011 by Dave Haynes
The two key people behind the Digital Signage Federation’s privacy standards released late last week were Ken Goldberg, CEO of Real Digital Media, who …
Read moreDSF releases recommendations on privacy and transparency standards
February 4, 2011 by Dave Haynes
This <Company Name> digital sign uses a camera to estimate your age and gender in order to make advertisements more relevant to you. No images or …
Read moreAre just one in four DOOH networks even on agency radar screens?
February 2, 2011 by Dave Haynes
A release by Columbus, Ohio-based DOmedia yesterday seemed to get a lot of social media and Google Alert action, but I kinda missed it …
Read moreMedia demand, budgets up: New report
January 21, 2011 by Dave Haynes
Wall Street securities firm Deutsche Bank has issued an investor report that suggests, based on what media buyers are telling them, that demand for …
Read moreIndustry moods more positive: PRI research
January 19, 2011 by Dave Haynes
I like Steven, Margot and the folks at the Platt Retail Institute, and appreciate the research and education they do. But boy, they could …
Read moreThe out-of-home TV advertising argument takes a hit
December 10, 2010 by Dave Haynes
One of the central selling propositions of digital out of home is that people are not watching as much TV and that those who …
Read moreFollow The Money Dep't: IPG's forecast for 5.4% ad spend growth
December 7, 2010 by Dave Haynes
On the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis …
Read moreFollow the Money dep't: ZenithOptimedia says global ad spend still growing
December 6, 2010 by Dave Haynes
Monster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the …
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