Digital OOH's top networks driving half-billion ad exposures a month

April 15, 2011 by Dave Haynes

Nielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers …

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German study suggest 3D advertising more effective

April 14, 2011 by Dave Haynes

The German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October …

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Adcentricity works research partnership for purchase intent-driven Digital OOH ad targeting

April 12, 2011 by Dave Haynes

Adcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive …

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DPAA says sector saw 25% revenue growth in 2010

April 5, 2011 by Dave Haynes

The Digital Place-based Advertising Association (DPAA) says number-crunching done by a third-party accounting firm suggests the digital place-based, aka Digital OOH, sector saw revenue …

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SeeSaw, DPAA announce tools intended to help DOOH media planning process

March 23, 2011 by Dave Haynes

SeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based …

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Research suggests new nutritional information on menu boards has nominal impact

March 22, 2011 by Dave Haynes

US government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus …

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Follow the money dep't: Outdoor up 9% in US in 2010

March 21, 2011 by Dave Haynes

Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the …

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Augmented Reality meets Kinect, makes Magic … Mirror

March 7, 2011 by Dave Haynes

Tech blogger Robert Scoble has a fascinating guest post up on TechCrunch about a recent visit to the Silicon Valley R&D lab of SRI …

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Wirespring's 2010 Digital Signage Pricing Report Released

February 17, 2011 by Dave Haynes

I am not sure when I will have time to read it – maybe on the plane to Lost Wages on Sunday – but …

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Adcentricity releases latest DOOH outlooks and market reviews

February 17, 2011 by Dave Haynes

There is a pile of good information and insights in the latest Adcentricity resource guides released today and available to anyone interested. It’s smart …

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Q and A: Privacy expert on the DSF’s new digital signage guidelines

February 5, 2011 by Dave Haynes

The two key people behind the Digital Signage Federation’s privacy standards released late last week were Ken Goldberg, CEO of Real Digital Media, who …

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DSF releases recommendations on privacy and transparency standards

February 4, 2011 by Dave Haynes

This <Company Name> digital sign uses a camera to estimate your age and gender in order to make advertisements more relevant to you. No images or …

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