This Stuff Works Dep't: 63% lift in UK Burger Kings

June 14, 2010 by Dave Haynes

Robin Critchley from Signature Digital Menus Ltd. in the UK sent me a nice video case study on the company that operates Burger Kings …

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Research confirming the somewhat obvious – ads in context work

June 4, 2010 by Dave Haynes

Is running advertising that is contextually relevant a true science, or just a way of analyzing the obvious? There was a forum in New …

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New research halves standard number on buying behavior

July 30, 2008 by Dave Haynes

Marketers have for ages been talking about how 70 per cent of purchasing decisions are made in the store. But new research from OgilvyAction …

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Industry experts weigh in on Wal-Mart TV 2.0

July 30, 2008 by Dave Haynes

The online discussion forum Retail Wire attracts a very knowledgeable crowd — what it calls a Brain Trust — to comment on various issues …

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How consumers are using mobile direct advertising

July 23, 2008 by Dave Haynes

Many of us are trying to bend our brains about the how the relationship between interactive mobile and digital screen networks is supposed to …

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User generated content draws few ad dollars

July 18, 2008 by Dave Haynes

Every few months people get all whipped up about some buzz phrase or technology that will be a big part of the future of …

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Crappy economy slowing bar traffic

July 18, 2008 by Dave Haynes

Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the …

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M&A guys have a look over digital out of home, issue their notes

July 10, 2008 by Dave Haynes

Investment banker PetskyPrunier has issued a pretty detailed report looking at the growth prospects for the out-of-home sector, and leads off with digital. It’s …

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Arbitron releases free report on bar media

July 9, 2008 by Dave Haynes

A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason. Long dwell …

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White paper lays out why networks fail

July 8, 2008 by Dave Haynes

UK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined …

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AAAA and OAAA agree on DOOH report requirements

July 4, 2008 by Dave Haynes

Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their …

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Research confirms shorter ads make more sense in DS

July 1, 2008 by Dave Haynes

In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media  Research has handed off its test results that …

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