IAB's new QA guidelines instructive for DOOH sector
June 29, 2010 by Dave Haynes
For those of us who were involved in online media when it first started taking shape, the work of the Interactive Advertising Bureau is …
Read moreIf DOOH is about reach, Reach has it
June 14, 2010 by Dave Haynes
RMG Networks (aka Reach Media Group or RMG) released new Nielsen Media Research numbers that suggest its Fitness Entertainment Network are almost double that …
Read moreThis Stuff Works Dep't: 63% lift in UK Burger Kings
June 14, 2010 by Dave Haynes
Robin Critchley from Signature Digital Menus Ltd. in the UK sent me a nice video case study on the company that operates Burger Kings …
Read moreResearch confirming the somewhat obvious – ads in context work
June 4, 2010 by Dave Haynes
Is running advertising that is contextually relevant a true science, or just a way of analyzing the obvious? There was a forum in New …
Read moreNew research halves standard number on buying behavior
July 30, 2008 by Dave Haynes
Marketers have for ages been talking about how 70 per cent of purchasing decisions are made in the store. But new research from OgilvyAction …
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Industry experts weigh in on Wal-Mart TV 2.0
July 30, 2008 by Dave Haynes
The online discussion forum Retail Wire attracts a very knowledgeable crowd — what it calls a Brain Trust — to comment on various issues …
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How consumers are using mobile direct advertising
July 23, 2008 by Dave Haynes
Many of us are trying to bend our brains about the how the relationship between interactive mobile and digital screen networks is supposed to …
Read moreUser generated content draws few ad dollars
July 18, 2008 by Dave Haynes
Every few months people get all whipped up about some buzz phrase or technology that will be a big part of the future of …
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Crappy economy slowing bar traffic
July 18, 2008 by Dave Haynes
Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the …
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M&A guys have a look over digital out of home, issue their notes
July 10, 2008 by Dave Haynes
Investment banker PetskyPrunier has issued a pretty detailed report looking at the growth prospects for the out-of-home sector, and leads off with digital. It’s …
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Arbitron releases free report on bar media
July 9, 2008 by Dave Haynes
A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason. Long dwell …
Read moreWhite paper lays out why networks fail
July 8, 2008 by Dave Haynes
UK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined …
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