Report says digital signage is booming; we say hmmm…
August 12, 2011 by Dave Haynes
All the reports that get issued on this space tend to blur together after a while, and the forecasts of growth and $X.X Billion …
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What really influences shoppers?
August 9, 2011 by Dave Haynes
One of the numbers that gets trotted out consistently to make the argument for the impact of in-retail digital is the idea that 70 …
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Three in five Americans see Digital OOH ads each month: DPAA-backed research
August 2, 2011 by Dave Haynes
New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans …
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DPAA tracks big jump in media planning intentions for Digital OOH
July 5, 2011 by Dave Haynes
Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based …
Read moreDigital signage sector had a pokey Q1, but improving now: PRI
June 30, 2011 by Dave Haynes
The Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline …
Read moreDigital signage a $4.5B business within five years
May 31, 2011 by Dave Haynes
Digital signage will be a $4.5 billion global business within five years, estimates the research firm ABI Research in a new market study. ABI …
Read moreDigital media consumption versus spend $50 billion out of whack: comScore
May 18, 2011 by Dave Haynes
The digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of …
Read moreThe Pandora's Box of Pay Per Look in Digital OOH Advertising
May 15, 2011 by Dave Haynes
Montreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. …
Read moreDOOH4Relief in Quebec, via Rollad Media
May 10, 2011 by Dave Haynes
Numbers are starting to come in from network operators who kindly ran DOOH4Relief spots in the days and weeks after the ground shook and …
Read moreHow we shop and spend, and how Digital OOH fits in
April 21, 2011 by Dave Haynes
The Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is …
Read moreDigital OOH's top networks driving half-billion ad exposures a month
April 15, 2011 by Dave Haynes
Nielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers …
Read moreGerman study suggest 3D advertising more effective
April 14, 2011 by Dave Haynes
The German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October …
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