This Stuff Works Dep't: 63% lift in UK Burger Kings

Robin Critchley from Signature Digital Menus Ltd. in the UK sent me a nice video case study on the company that operates Burger Kings in the UK.

It was nice because the packaging of the video and related materials beats the pants off a Plain Jane press release, but also because the results are showing sales lifts of as much as 63 per cent on items promoted on the digital menu boards, and a one-year ROI.

I assume Scala helped bankroll the video production, which is very polished.