This Stuff Works Dep't: 63% lift in UK Burger Kings
June 14, 2010 by Dave Haynes
Robin Critchley from Signature Digital Menus Ltd. in the UK sent me a nice video case study on the company that operates Burger Kings in the UK.
It was nice because the packaging of the video and related materials beats the pants off a Plain Jane press release, but also because the results are showing sales lifts of as much as 63 per cent on items promoted on the digital menu boards, and a one-year ROI.
I assume Scala helped bankroll the video production, which is very polished.
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