PRI Industry Sentiment Index Ticks Up Big In Q3

December 20, 2012 by Dave Haynes

The Platt Retail Institute’s quarterly North American Digital Signage Index saw 15.5% jump in third quarter, and was the first positive shift thsi year.

Chicago-based PRI says the current DS Index increased by 15.48 percent, from 108.51 in the second quarter of 2012 to 125.30 in the third quarter of 2012.

Comparing the third quarter 2012 to the third quarter of 2011, the Current DS Index increased by 5.83 percent. The Near-Term DS Index rose by 10.34 percent, indicating an increase in sentiment over the next 3-6 months.

“This 15.48 percent increase is the strongest since this series began, and reflects the pre-election economic improvement seen in the U.S. economy generally,” says PRI Director and Research Fellow Steven Keith Platt. “While we are impressed with the results for the third quarter, and anticipate a solid 2013, a general slowing in the overall economy dampens our expectations for the final quarter of 2012, which we anticipate will be flat to up only slightly.” 

PRI is adding a second index in 2013, the Digital Place-based Advertising Index. The DPBAI (rolls off the tongue, doesn’t it?) will “focus specifically on the sentiment of advertising agencies and digital out-of-home network operators regarding the state of Digital Place-based Advertising.”

You can buy the whole Q3 2012 PRI North American Digital Signage Index for $95 from the PRI Resource Library. It has a pile of charts and graphs, as well as more commentary.