DPAA Conference – Start-up Response Point Shows Display Totem That Pairs Public Safety With DOOH Advertising
October 12, 2023 by Dave Haynes
One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round …
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AI The Focus Of Last Night’s DSF Cocktails And Controversy In NYC
October 10, 2023 by Dave Haynes
The Digital Signage Federation ran its annual Coffee and Controversy event last night in New York, changing the title to Cocktails and Controversy and …
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How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks
October 6, 2023 by Dave Haynes
Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …
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Toronto Newspaper Adds DOOH Screens To Media Sales Inventory
October 5, 2023 by Dave Haynes
I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would …
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German Firm Turns Co-Working Spaces Into A New DOOH Media Environment
October 5, 2023 by Dave Haynes
A Berlin-based marketing services company sees co-working spaces as a new and opportune digital OOH ad environment, partnering with a workspace booking platform to …
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DSF’s NYC Cocktails And Controversy Event Next Week Focused On AI And Digital Signage
October 3, 2023 by Dave Haynes
The Digital Signage Federation is running an evening mixer and panel next week in New York, at the front end of what has been …
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Hologram-ish Transparent LCDs Embedded In Korean Delivery Truck
October 3, 2023 by Dave Haynes
LED displays on rolling delivery trucks, running ads, is familiar in big cities like Las Vegas, but here’s a very different take on that …
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ClearChannel Cuts Deal To Clad Las Vegas Westin With Giant LED Walls Ahead Of F1, Super Bowl
October 2, 2023 by Dave Haynes
The F1 race coming up in a few weeks in Las Vegas has triggered an investment by the media company ClearChannel in a set …
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FEMA Asking Digital Signage Networks To Join Oct. 4th National Test Of Alert Systems
September 19, 2023 by Dave Haynes
The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and …
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Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens
September 7, 2023 by Dave Haynes
My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich …
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Out of Home New York Set For Oct. 9-13
September 4, 2023 by Dave Haynes
What was, for many years, known as New York Digital Signage Week is now called Out of Home New York, with a week of …
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Creative Tech Shop StandardVision Formalizes DOOH Activity With Launch Of Dream Outdoor
August 30, 2023 by Dave Haynes
The Los Angeles-based architectural lighting design studio and digital media company StandardVision has been involved in digital OOH media via some large local LED displays, …
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