Scala Gets Healthy Crowd For Its Retail Media Networks Day In London
April 23, 2024 by Dave Haynes
It looks like Scala got a healthy crowd out to its retail media networks learning day in London, run today ahead of the Retail …
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Paris Mall Refreshes 250 Sq. Meters Of LED For DOOH-Focused “New Digital Dream”
April 22, 2024 by Dave Haynes
The operators of one of the larger shopping malls in Europe and its OOH media partner pushed a big red symbolic button last week …
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Barvanna Adds Real-Time Sports Betting Info To Place-Based Streaming Content Offer
April 19, 2024 by Dave Haynes
Barvanna has added a very different twist to the typical content mix used by place-based streaming Digital OOH networks, partnering with SportsGrid to deliver …
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What If A Big Building’s Construction Wrap Or Hoarding Was A Display?
April 17, 2024 by Dave Haynes
The German company LightnTec has been steadily refining its unique LED display technology, which I’d inelegantly describe as a rugged tarpaulin that can double …
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Quick Video: Here’s That Pong Game On Coca-Cola’s Times Square LED Board
April 10, 2024 by Dave Haynes
If the intent of Coca-Cola’s “Playable Billboard” in Times Square yesterday was to generate a lot of social media buzz, I’m not sure it …
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Play Pong In Times Square This Afternoon, On Coca-Cola’s Big LED Board
April 9, 2024 by Dave Haynes
Starting at 4 this afternoon, and running for six hours, the public is being invited to play the as-retro-as-it-gets Pong arcade game on Coca-Cola’s …
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Less Is More: Terrific OOH/DOOH Campaign For British Airways Just Shows People Looking Out Jet Windows
April 5, 2024 by Dave Haynes
Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, …
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Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign
April 5, 2024 by Dave Haynes
You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to …
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UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens
April 4, 2024 by Dave Haynes
It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen …
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Barcelona’s Other Big Pro Football Team Puts Big LED Mesh Screen On Stadium Facade For Fans, And For DOOH Advertising
April 3, 2024 by Dave Haynes
FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own …
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Atmosphere TV Partners With Delaware North To Add U.S. Airport Bars And Restaurants To Screen Network
April 3, 2024 by Dave Haynes
Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another …
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LinkNYC DOOH Ad Totems Set For $20M In Upgrades
April 2, 2024 by Dave Haynes
The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched …
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