Beauty Brand Books 3D Illusions Campaign Across Almost 300 UK DOOH Screens
October 25, 2023 by Dave Haynes
It has grown somewhat common now to learn of 3D illusion creative being used for digital OOH campaigns, but in just about every case, …
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Transport For London Wants Single Media Company And $2B USD To Sell Its Massive OOH And DOOH Ad Estate
October 24, 2023 by Dave Haynes
The government authority that oversees the massive London (UK) transport system – Transport for London (TfL) – has taken the first steps to renew …
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Clear Channel Continues European Exit; Deal Announced Selling French Operations
October 20, 2023 by Dave Haynes
The US-based media company Clear Channel is pushing on with its efforts to largely vacate its European operations and focus on the Americas and …
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Dancers Pop Out From Busy Concourse’s Wall In This Visual Illusion Campaign In NYC
October 17, 2023 by Dave Haynes
Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail …
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Beauty Brand’s DOOH-Extended Reality Billboard In Kyiv Generates Huge Online Buzz
October 17, 2023 by Dave Haynes
This is interesting in a couple of ways – a slice of normal in Ukraine’s main city and evidence of the impact of marketing …
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Captivate Further Extends Footprint Into Residential Via Partnership With Deliveries Locker Firm
October 16, 2023 by Dave Haynes
The DOOH media company most known for putting screens in office tower elevators has broadened its footprint a bit more, partnering with a company …
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Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen
October 12, 2023 by Dave Haynes
This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping …
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DPAA Conference – Start-up Response Point Shows Display Totem That Pairs Public Safety With DOOH Advertising
October 12, 2023 by Dave Haynes
One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round …
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AI The Focus Of Last Night’s DSF Cocktails And Controversy In NYC
October 10, 2023 by Dave Haynes
The Digital Signage Federation ran its annual Coffee and Controversy event last night in New York, changing the title to Cocktails and Controversy and …
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How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks
October 6, 2023 by Dave Haynes
Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be …
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Toronto Newspaper Adds DOOH Screens To Media Sales Inventory
October 5, 2023 by Dave Haynes
I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would …
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German Firm Turns Co-Working Spaces Into A New DOOH Media Environment
October 5, 2023 by Dave Haynes
A Berlin-based marketing services company sees co-working spaces as a new and opportune digital OOH ad environment, partnering with a workspace booking platform to …
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