Elevator Giant Schindler’s Media Network Also Has Projected Ads On Lift Doors
May 21, 2024 by Dave Haynes
I am in Germany this week for the invidis-organized Digital Signage Summit at a hotel attached to Munich’s airport. The S-Bahn will roll me …
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Mumbai Billboard Collapses In Storm, Killing 16 People, Injuring 75 Others
May 17, 2024 by Dave Haynes
The deadly collapse of a huge static billboard in Mumbai, India provides an unfortunate reminder of the importance of good engineering, and the reason …
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US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA
May 17, 2024 by Dave Haynes
The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first …
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Video: Series Of LED Light Strips Create Illusion Of Full Motion Video Ads In Subway Cars
May 14, 2024 by Dave Haynes
I was a bit surprised to come across a post this morning about a company pushing the idea of using a series of digital …
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LED Mainstreamed: Almost 4,500 Sq. Ft. Of LED On Parking Garage In Detroit’s Entertainment District
May 13, 2024 by Dave Haynes
If you needed any more evidence of LED mainstreaming, this is almost 4,500 sq. ft. of LED display on a parking garage in downtown …
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Broadsign Broadens European Reach With Acquisition Of Dutch DOOH DSP OutMoove
May 13, 2024 by Dave Haynes
Digital OOH-focused adtech and media software firm Broadsign has expanded and enhanced its footprint in Europe and especially the Netherlands with the acquisition, announced …
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REACH Boosts Ad Capabilities Via Integrations With Major Programmatic DOOH Platforms
May 9, 2024 by Dave Haynes
Digital signage and DOOH were, for many years, intermingled terms, but they kinda went off on their own tracks about 10-12 years ago. Now …
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Clever Campaign Turns Blackened Ballpark LED Display Into Marketing Gold
May 9, 2024 by Dave Haynes
Here’s a video that sums up a very clever campaign for Coors Light beer that was built around a Major League Baseball hitting a …
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DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux
May 6, 2024 by Dave Haynes
If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home …
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New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions
May 1, 2024 by Dave Haynes
The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause …
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Screenverse Secures $10.5M Funding From VCs To Enhance DOOH Tech, Grow Team
April 30, 2024 by Dave Haynes
New York-based Screenverse, which describes itself as a monetization and ad management partner for DOOH media owners, has secured a $10.5 million investment led …
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Vistar Media Bulks Up DOOH/OOH Capabilities, Adding Planning Workflow Tools Via ADstruc Acquisition
April 30, 2024 by Dave Haynes
The adtech firm Vistar Media has added much-used workflow tools for OOH media planners, buyers, and sellers through the acquisition of ADstruc from PJX Media. …
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