Real Cows, Not CGI’d Versions, Are Stars Of This 3D Illusions Billboard Campaign In UK
August 29, 2023 by Dave Haynes
Cows on an Ulster dairy farm wander up to a fence and look out over London’s Picadilly Circus in what’s touted as the first …
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New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot
August 28, 2023 by Dave Haynes
The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the …
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DOOH Media Giant JCDecaux’s Country Units Marketing JCDecaux 3D.
August 28, 2023 by Dave Haynes
Country and region units of the global out of home media owner JCDecaux seem to now be marketing what’s branded as JCDecaux 3D – …
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LG Ad Fills Full Height Of World’s Tallest Building
August 28, 2023 by Dave Haynes
This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures …
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UK Shops Projection-Mapped For AMEX Shop Local DOOH Campaign
August 23, 2023 by Dave Haynes
Most of the projection mapping we’ve seen lately has to do with experiential attractions that use a lot of tech to deliver big visuals …
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Fuel Dispenser Manufacturer And Kiosk Software Firm Partner On Self-Ordering Option At Gas Station Pumps
August 23, 2023 by Dave Haynes
Screens on gas pumps have been developed into an advertising medium, most notably by market leader GSTV, but now a manufacturer of fuel dispensers …
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London Creative Shop Suggests Charity Donations To Pay For Fake OOH On Real Structures
August 21, 2023 by Dave Haynes
A London agency has an interesting notion for dealing with the rise of fake OOH or “faux dooh” ads – donate money to effectively …
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Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones
August 18, 2023 by Dave Haynes
This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor …
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India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk
August 18, 2023 by Dave Haynes
Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on …
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UK Companies Collaborate On Trial Of DOOH Screen Energy And Emissions Reporting
August 17, 2023 by Dave Haynes
A UK technology provider focused on the digital out-of-home industry has developed what’s touted as a first of its kind reporting tool to look …
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AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums
August 15, 2023 by Dave Haynes
This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution …
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Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology”
August 10, 2023 by Dave Haynes
This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual …
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