London Creative Shop Suggests Charity Donations To Pay For Fake OOH On Real Structures
August 21, 2023 by Dave Haynes
A London agency has an interesting notion for dealing with the rise of fake OOH or “faux dooh” ads – donate money to effectively …
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Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones
August 18, 2023 by Dave Haynes
This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor …
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India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk
August 18, 2023 by Dave Haynes
Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on …
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UK Companies Collaborate On Trial Of DOOH Screen Energy And Emissions Reporting
August 17, 2023 by Dave Haynes
A UK technology provider focused on the digital out-of-home industry has developed what’s touted as a first of its kind reporting tool to look …
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AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums
August 15, 2023 by Dave Haynes
This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution …
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Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology”
August 10, 2023 by Dave Haynes
This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual …
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GSTV Adds TikTok’s Short-Form Videos To Gas Pump Screen Content Mix
August 10, 2023 by Dave Haynes
TikTok‘s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in …
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DOOH Start-up Loop Media Slows Growth, Weighs More Layoffs, Citing “Headwinds” In Ad Market
August 9, 2023 by Dave Haynes
Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the …
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Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns
August 8, 2023 by Dave Haynes
The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home …
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Watch This Amazingly Detailed Visual Illusion Billboard Spot From Seoul: Video
August 8, 2023 by Dave Haynes
This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter …
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Cylindrical Shenzhen Telecom Building Half-Wrapped In LED To Create Billboard
August 4, 2023 by Dave Haynes
This in an interesting use of cladding and partially wrapping around a small, cylindrical commercial building in Shenzhen, China. It is on the Nanshan …
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JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era
August 3, 2023 by Dave Haynes
You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the …
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