Lamar Puts Teacher Recognition Up On US Billboards This Week
May 3, 2021 by Dave Haynes
The OOH media company Lamar Advertising is running a nice community program on its U.S. billboard network this week, honoring teachers during Teacher Appreciation …
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Telelogos Integrates With Hivestack To Bolster Advertising Capabilities Of Its CMS
April 27, 2021 by Dave Haynes
It seems, at least, that more and more general offer digital signage software platforms are adding some advertising capabilities either directly in their code …
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Submarine Takes Slow Dive Based On Viewers Of Those UK Digital Billboard
April 22, 2021 by Dave Haynes
In the first wave of QR codes. several years ago, there were lots of jokes about the dubious merits of putting these enhanced bar …
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Jakarta LED Billboard Mimics Surroundings To Create 3D Visuals
April 8, 2021 by Dave Haynes
There have been several videos relayed here in the last couple of years, showing impressive anamorphic 3D visuals on outdoor digital ad boards. But …
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Chicago’s TheBulletin Building Millennial-Centric Ad Network In Upscale Residential Blocks
April 7, 2021 by Dave Haynes
A Chicago start-up is using plain old TVs as digital bulletin boards in upscale residential blocks as a targeted digital OOH advertising medium, with …
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Country Artist Mines Fans’ Social Media Posts For “Good Day” Digital Billboard Campaign
April 6, 2021 by Dave Haynes
Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed …
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Poland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium
April 1, 2021 by Dave Haynes
The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology …
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107-Foot High LED Tower Fills Atrium In Guangzhou Shopping Mall
March 31, 2021 by Dave Haynes
This is a 107 foot tall, 40 foot wide direct view LED display suspended in the atrium of an upscale urban shopping mall in …
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Start Up Road Runner Plans 1,000 Ad Screens On The Backs Of Commercial Panel Vans
March 25, 2021 by Dave Haynes
The digital OOH startup that sees a business model in putting high bright LCDs on the backs of commercial vehicles has done a substantial …
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Swiss Pharma Retailer Using Computer Vision To Shape In-Store Screen Messaging
March 24, 2021 by Dave Haynes
Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products …
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Outfront Media Adopts Broadsign As DOOH Ad Management Platform
March 23, 2021 by Dave Haynes
I can’t think of another CMS software company that has managed to build up something akin to dominance in a vertical market the way …
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TouchSource Monetizes Office Tower Directory Screens Via New DOOH Media Network
March 15, 2021 by Dave Haynes
A Denver company that has long focused on providing touch-based directory technologies to commercial property owners and operators has taken the interesting step of …
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