Europe’s Largest Indoor Billboard Now Just A Very Large Passenger Information Display
December 13, 2024 by Dave Haynes
The big LED ad display in London’s Euston Station – put in a year ago by DOOH media giant JCDecaux – is now a …
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OUTFRONT Deploys 15 Two-Screen Ad Totems In Partnership With Louisville
December 4, 2024 by Dave Haynes
Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and …
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Has 3D Creative For Billboards Had Its 15 Minutes (or Months) Of Fame?
December 4, 2024 by Dave Haynes
I am absolutely not a motion graphics designer or any other valid description of a creative pro, so bear that in mind when I …
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OOH Ad Spend In US Up 4.6% For 2024: OAAA
November 25, 2024 by Dave Haynes
Out of home (OOH) advertising revenue in the U.S. increased 4.3% in the third quarter of 2024, nudging past $2B, reports the Out of …
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New Digital Board On Venetian In Vegas Wraps Around Resort Archway
November 20, 2024 by Dave Haynes
The F1 race circuit is back in Las Vegas this week, so the city and glitzy Strip will be getting even more attention than …
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360-Degree LED Column, 10M-High Dynamic Windows At New Public Media Project In Taipei
November 15, 2024 by Dave Haynes
Taipei now has an LED-driven public video installation that has some similarities to Outernet London, though not nearly at the same scale. Taipei Lumitree …
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PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain
November 14, 2024 by Dave Haynes
Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads …
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Loop’s Rough Year Gets Worse; Asks For Restraining Order To Block Sale Of Its Assets By Main Lender
November 14, 2024 by Dave Haynes
A year that one might describe as, umm, turbulent just keeps dishing it out for digital out of home media company Loop Media, which …
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LED Die Maker Cree Launches Product It Says Bridges Gap Between Old-School And New Display Tech
November 13, 2024 by Dave Haynes
The American LED die manufacturer Cree has launched a new product for outdoor displays that it says bridges a gap between old-school through-hole LED …
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Global OOH Media Body Says Digital Screens Drive 40% Of Revenue While Only 10% Of Installed Base
November 6, 2024 by Dave Haynes
The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with …
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Lots Of Sophisticated Display Tech In Taiwan, But Also Some Goofy Content Calls
October 30, 2024 by Dave Haynes
Electronics and displays are a huge part of Taiwan’s economy, so as you might expect, screens are everywhere – maybe not as much as …
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M&A: Eletromidia Brings Software Supplier 4YouSee In-House; Touchsource Bolsters Wayfinding Through Oppna Digital Deal
October 26, 2024 by Dave Haynes
A couple of acquisition stories this week – the larger of them coming out of Brazil, where the biggest DOOH media owner has acquired …
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