PatientPoint, Outcome Health Merged To Create Huge DOOH Media Network
March 10, 2021 by Dave Haynes
Cincinnati-based PatientPoint has merged with Chicago’s Outcome Health to create PatientPoint Health Technologies, a huge DOOH media network focused on physician-patient environments. The combined …
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PRN Launches Airport DOOH Network, Looking To Fill Void Created by CNN Airport Shutdown
March 8, 2021 by Dave Haynes
The shopper engagement firm PRN is making a move to fill the vacuum left in U.S. airport departure lounges created by CNN winding down …
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Video Walk-Through Of Kuala Lumpur Airport’s Huge DOOH Display Upgrades
March 3, 2021 by Dave Haynes
Between press releases and PR pitches, and bumping into things online, I see lots of visuals of digital signage and DOOH work done in …
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AI Analytics Startup AdMobilize Fully Acquired By Longtime Backer Rokk3r
February 23, 2021 by Dave Haynes
Miami audience measurement start-up AdMobilize has been acquired by the technology holding company Rokk3r. The investors, also based in Miami, say buying AdMobilize and …
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Start-up Road Runner Gets Financing To Roll Out DOOH Network On Fleet Vehicles
February 23, 2021 by Dave Haynes
I suppose if a taxi or ride-share service can puts ad screens on top of vehicles, it stands to reason the same media model …
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Captivate Making Canadian, And Then US, Ad Screens Available On Broadsign’s Reach SSP
February 16, 2021 by Dave Haynes
One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and …
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DOOH EV Charging Network Volta Does Special Purpose Merger; Hopes To Raise $600M
February 8, 2021 by Dave Haynes
Volta Industries, which has a Digital OOH ad network built around electric vehicle charging stations, has announced plans for a merger with a special …
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Vertical Impression Puts Its Elevator Screens In Roger’s Canadian DOOH Network
January 29, 2021 by Dave Haynes
The Canadian telecoms and media company Rogers appears to be making a push into digital OOH media sales, with a new deal rolling elevator …
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Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC
January 27, 2021 by Dave Haynes
The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla …
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Volta Completes $125M Raise To Expand U.S. DOOH Network Based On EV Charging Units
January 19, 2021 by Dave Haynes
A digital OOH media network based on electric vehicle charging stations just got a huge vote of confidence from investors – with an oversubscribed …
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DOOH Start-up Issues Creative Awards Based On Insights From Anonymous Audience Analytics
January 18, 2021 by Dave Haynes
My start in digital signage and digital OOH came in elevators, 22 years ago, and I still have this weird habit of walking into …
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CNN Winding Down Its Airport DOOH Network; Citing Changed Times, Lost Viewing Audience
January 13, 2021 by Dave Haynes
One of the original digital out of home media networks is shutting down after 30 years – a victim of changing times and a …
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