RMG’s Addiction campaign raises marketing game in Digital OOH
October 21, 2011 by Dave Haynes
Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of …
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Cineplex rolls out multi-screen Lobby Show in its cinemas
October 21, 2011 by Dave Haynes
My friends over at Cineplex Digital Solutions (formerly DDC) have done a lot of great work for clients through the years, so it stands …
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Reach and Reach partner for much bigger reach
October 21, 2011 by Dave Haynes
It’s not entirely clear whether this would make the Confuse-O-Meter purr or burst into flames, but Reach Media Group has done a sales representation …
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Nielsen Research: Malls are “advertisers’ dream”
October 20, 2011 by Dave Haynes
The Nielsen Company has released new research that profiles the potential ad audiences in shopping malls, and should be quite interesting for companies like …
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DPAA Media Summit Wraps Up
October 20, 2011 by Dave Haynes
Between zero free time and an iPad app for WordPress that has its limits, I can’t pass on much about the DPAA media summit …
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Report: McDonald’s green-lights 800-site Digital OOH test
October 18, 2011 by Dave Haynes
There is a running joke in this sector about the number of software, hardware and ad network companies that have the golden arches of …
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DigitalOOH: Dynamic media is the future, says Coke’s marketing head
October 14, 2011 by Dave Haynes
I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications …
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Canadian ad giant Palmer helping guide Digital OOH firm
October 13, 2011 by Dave Haynes
I see a lot of press releases in a day and by necessity skip through them pretty quickly. It took a second pass through …
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RMG adds “business celebrity” Hayzlett to board
October 12, 2011 by Dave Haynes
RMG Networks have added something of a business celebrity – but one with some actual street cred – to its board of directors. Jeffrey …
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DPAA releases final line-up for next week’s media summit
October 12, 2011 by Dave Haynes
The agenda has been firmed up for next week’s Digital Place-based Advertising Association media summit in New York. It’s part of a pretty substantial …
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rAVe: A paper-thin poster AND speaker
October 11, 2011 by rAVe Publications
Editor’s note: With speakers already very small (think tablets) there may be limited application for this in OOH and Digital OOH settings, but it …
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Consolidation: Newad takes on competitor’s ad sales
October 11, 2011 by Dave Haynes
Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By …
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