DigitalOOH: Dynamic media is the future, says Coke’s marketing head
October 14, 2011 by Dave Haynes
I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications for a little company called Coca-Cola.
Wendy Clark went through a bunch of things during her chat with the people attending a NYC ad conference, but she spent a bit of time talking about the interactive vending machine concept – the one developed with Sapient Nitro and Samsung – and the whole notion of depreciable assets as owned media.
She also sings a very sweet tune for anyone trying to drive growth in this sector: “There is no question to us that dynamic media is absolutely going to be the way of the future, changing things in real time, and being able to be more contextually relevant to consumers.”