GoGo getgets lotto machine giant as ad partner
October 11, 2011 by Dave Haynes
The lottery business has long been seen by business development guys as one of those sectors they’d love to crack the code on, and …
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New VW tears things up in digital, static and augmented reality OOH effort
October 7, 2011 by Dave Haynes
ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …
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Advertising as immersive apps for Digital OOH and retail
October 7, 2011 by Dave Haynes
Suppose when you wandered into the subway or were hanging out at a transit stop that a nearby poster, humping that day’s hottest new …
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New content hub launched for Digital Out Of Home business
October 4, 2011 by Dave Haynes
The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of …
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iGotcha gets big high profile in Montreal Gazette
October 3, 2011 by Dave Haynes
The Montreal Gazette, that city’s primary English language daily, has a nice, lengthy business profile piece this morning about iGotcha Media, which has been …
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Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH
September 30, 2011 by Dave Haynes
Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based …
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Nielsen confirms the obvious, or is there more to it?
September 30, 2011 by Dave Haynes
Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing …
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DPAA Media Summit agenda firmed up
September 29, 2011 by Dave Haynes
The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like …
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DPAA reports fast ad revenue growth in sector in first half of 2011
September 28, 2011 by Dave Haynes
The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the …
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Coke bottles – Ohmigod! – floating in mid-air!!!
September 28, 2011 by Dave Haynes
For some reason, I go into some rapid eye-blinking state when I read and re-read the key pitch line for this new company: 9D …
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New ad serving technology raising privacy concerns
September 27, 2011 by Dave Haynes
If you use or have an interest in – pro or con – video analytics technology used to count audiences and intelligent serve ads …
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Digital OOH In The Works For Astral Media
September 27, 2011 by Dave Haynes
We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but …
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