DPAA Media Summit agenda firmed up

September 29, 2011 by Dave Haynes

The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like the looks of this event because precious little microphone time is allocated to sponsors.

That means the risks of some VP Sales or Chief Something Officer going rogue and pitching his or her company’s pots and pans. I have seen that far too many times and it starts with obligatory speaking slots via sponsorship.

Here’s the plan for the October 19th event.

8:30 AM Opening Remarks: Susan Danaher, President & CEO, DPAA

9:00 AM Opening Speaker: Nancy Hill, President & CEO, 4A’s (American Association of Advertising Agencies)

9:25 AM Panel Discussion: The Agency of Tomorrow

Over the years, media agencies have become increasingly specialized. In this age of digital media, with media forms increasingly convergent, how does an agency structure itself and operate most effectively to meet its clients’ objectives?

Moderator: David R. Verklin, Partner, VSV Ventures
Panelists:

11:00 AM Panel Discussion: Leveraging Existing Research to Activate Digital Place-based Media

Significant strides have been made in just the last three years, since the publishing of DPAA’s Audience Metric Guidelines. Many networks have audience studies and digital place-based media is now included in the leading syndicated services. This panel looks at the lessons learned as well as how the new data helps us understand where digital place-based media fits into a video neutral strategy and world.

Moderator: Jim Spaeth, Partner, Sequent Partners

Panelists:

11:45 AM Panel Discussion: How leading brands leverage the power of Digital Place-based media (Cases)

Panelists:

12:30 PM Luncheon: Speaker – Paul Price, CEO, Creative Realities Inc.

Through his own creative prism, Price will share his perspective on how to most effectively create unique consumer experiences using innovative combinations of brand insight, creative design and digital expertise. Price has been at the helm of Creative Realities for the past year and prior to that held posts of global president at Rapp and served as Chief Partnership Officer at Omnicom’s DDB Worldwide.

1:45 PM Breakout Session – NEC Display Solutions (and now a message from a sponsor, sigh)

2:15 PM Keynote Speaker: Clay Shirky, New York University
Shirky is Associate Arts Professor and Distinguished Writer in Residence in the Journalism Department of NYU. Author of “ Cognitive Surplus” and “Here Comes Everybody”, his writings have appeared in the N.Y. Times, The Wall Street Journal, The Times (London), Harvard Business Review, Wired. He is a leading thinker in the area of how new technologies impact society and the economy and is a frequent TED Conference contributor.

3:00 PM Panel Discussion: Leading Edge Research Solutions

A new arsenal of research solutions are available to help advertisers better understand how consumers interact with media. How can they be used to better inform decisions that are being made every day?

Moderator: David Marans, EVP Media, The ARF

Panelists:

3:45 PM Panel Discussion: How Technology Enables Context and Content
What happens at the intersection of digital place-based, mobile, and social media? How can media operators and advertisers most effectively leverage these technologies to interact with consumers in a more meaningful way, driving engagement. Which clients are leading the charge?

Moderator: Joe Mandese, Editor in Chief, MediaPost

Panelists for this session to be announced

4:30 PM Summit Wrap up

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