Spicer leaves VUKUNET; Vartian and HaiVision part ways
September 27, 2011 by Dave Haynes
A pair of well-known and respected industry guys parted ways with their companies at the end of last week and are now sorting out …
Read more
Where’s the dial??? Turns out 55-plus crowd actually does know how to use mobile phones
September 14, 2011 by Dave Haynes
If all your anthropology assumptions were based on TV spots and popular culture, you’d likely have concluded trying to get the 55-plus crowd using …
Read more
United Airlines’ media wing tunes ads to destination
September 14, 2011 by Dave Haynes
I’ve often thought as I sat in departure lounges at airports that at least part of the advertising cycle should reflect the context of …
Read more
iSign gets LOI renewal from Canadian c-store giant for Digital OOH network
September 13, 2011 by Dave Haynes
The company trying to acquire, keep going and then expand a Digital OOH network that’s been running in Canada’s largest C-store chain says it …
Read more
Jill Miller joins Immersive Labs
September 12, 2011 by Dave Haynes
Jill Miller, known by many in the sector as the point person for The Digital Signage Group, has signed on with Immersive Labs as …
Read more
Data mining start-up PlaceIQ sees nice fit with Digital OOH
September 9, 2011 by Dave Haynes
One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan …
Read more
Look-ahead: The Industry Point Of View
September 8, 2011 by Dave Haynes
At the start of 2011, I asked a pile of people who run companies in this sector to provide their own points of view …
Read more
Good content starts with good planning
September 8, 2011 by Dave Haynes
I have never worn a beret and it has been years since I donned a turtleneck, so therefore, I’m not a content guy. That, …
Read more
DPAA Ad Metrics Guidelines … for Dummies
September 8, 2011 by Dave Haynes
I’d imagine there are two camps out there when it comes to the Digital Place-Based Advertising Association’s published guidelines for measuring the digital screen advertising industry. …
Read more
Digital OOH cinema’s Screenvision acquires UniqueScreen; now approaching National CineMedia in scale
September 2, 2011 by Dave Haynes
Cinema Advertising is kinda like a step-sibling to what we think of as Digital OOH or Digital Place-based Media. PQ Media, for one, rolls …
Read more
Another overpriced sector report, another mild tizzy
August 26, 2011 by Dave Haynes
Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and …
Read more
England’s riots: Using screens to fight the national lootery
August 10, 2011 by Dave Haynes
The riots and looting that have popped up around the UK since the weekend have been fascinating to follow from a safe distance. The …
Read more