Interactive outdoor LED gets Swedes playing Pong with smartphones
June 6, 2011 by Dave Haynes
This is pretty clever. McDonald’s in Sweden is running an interactive outdoor program in Stockholm that lets people within eyesight of a big LED …
Read moreSoiree Nu in Montreal to promote Digital OOH with agencies
June 1, 2011 by Dave Haynes
On the heels of a successful Adlympics awareness-raising event/party in Toronto, the Canadian Out of home Digital Association’s Quebec wing is prepping for an …
Read moreMicro-documentaries to tell Japan's rebuilding story on digital networks
June 1, 2011 by Dave Haynes
Neil van Wouw is an ex-patriate Canadian who has lived and worked for many years in Japan, and was in Tokyo the day the …
Read moreAccent Health lumbers into Context Media's sandbox
May 30, 2011 by Dave Haynes
When Accent Health announced last week it was adding a range of new “condition-specific networks” I was scrambling to get a pile of things …
Read moreBrinkley leaving Nanonation for Seattle digital services firm
May 23, 2011 by Dave Haynes
I know Jenny Brinkley mostly through Preset partner Pat Hellberg, who like Brinkley lives in Portland, Oregon. He mentioned the other day that the …
Read moreOMD and Ronald McDonald House big winners at CODACAN's Adlympics
May 20, 2011 by Dave Haynes
CODACAN managed to squeeze in its second annual Adlympics this week without getting waterlogged, a victory given how damp it’s been in the Great …
Read moreAdcentricity adds pair to Toronto sales team
May 19, 2011 by Dave Haynes
I know Adcentricity was looking to add to its Canadian sales team, and evidently the search is done and the new people are in …
Read moreWeinfeld signs on with ScreenReach as CSO
May 18, 2011 by Dave Haynes
Another one of the kids leaves home … UK-based social-mobile start-up ScreenReach Interactive is establishing a full-time US presence and has brought David Weinfeld on …
Read moreDigital media consumption versus spend $50 billion out of whack: comScore
May 18, 2011 by Dave Haynes
The digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of …
Read moreStrategy Institute going ahead with 6th annual DS Investor conference in NYC
May 16, 2011 by Dave Haynes
The Strategy Institute has cut out its other events aimed at this sector, but is going ahead with plans for what will be the …
Read more"Ads per broadcasting hour" as a Digital OOH measure?
March 4, 2011 by Dave Haynes
VisionChina Media is one of China’s largest Digital OOH players, with an ad network that covers 23 cities and includes 137,395 digital displays on buses, …
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GSBC’s world domination looms
February 16, 2007 by Dave Haynes
I have been reading a flurry of press releases in the last couple of weeks from a company I suspect none of you have …
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