Visit Norway, from your subway seat
November 11, 2011 by Dave Haynes
[vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses …
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DPAA to help run advertising summit at DSE 2012
November 7, 2011 by Dave Haynes
Digital Signage Expo has worked a partnership with the Digital Place-Based Advertising Association that will see the DPAA active involved in the programming for a …
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Asics does slick digital domination wall in NYC subway station
November 4, 2011 by Dave Haynes
In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is …
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DPAA media summit coverage: agency CEOs weigh in
November 4, 2011 by Dave Haynes
Several posts are up on sister site, DigitalOOH.biz, with the extended points of view on the planning and selling process from three CEOs of …
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Pix from LA’s DSE Huddle
November 2, 2011 by Dave Haynes
So, three time zones is probably a little too far to travel for an industry mixer, but geez, they were pouring pints of Shock …
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Smartphones are changing the in-store digital dynamic, and that’s OK
November 2, 2011 by Dave Haynes
We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail …
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McDonald’s stressing new Digital OOH channel just a regional test
October 27, 2011 by Dave Haynes
That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot …
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Big agency CEO sees huge role for Digital OOH in media mix
October 26, 2011 by Dave Haynes
The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris …
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Danaher at DPAA Summit: The medium needs to be defined
October 21, 2011 by Dave Haynes
In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved …
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One billion-plus ad exposures a month in Digital OOH?
October 21, 2011 by Dave Haynes
The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The …
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Latest Nielsen Fourth Screen report includes big mall numbers
October 21, 2011 by Dave Haynes
The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is …
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Jobs: Pattison Outdoor looking for digital media leasing rep
October 21, 2011 by Dave Haynes
Pattison Outdoor Advertising, one of the big OOH companies in Canada, is looking for someone to handle developing business and managing those relationships …
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