DPAA releases final line-up for next week’s media summit

October 12, 2011 by Dave Haynes

The agenda has been firmed up for next week’s Digital Place-based Advertising Association media summit in New York.

It’s part of a pretty substantial Digital OOH week in the city.

There’s the two-day Digital Signage Investor Conference, chaired by DailyDOOH blogger/shit-disturber Adrian Cotterill and Steve Nesbit, who has been around this sector about as long as anyone. The line-up is pretty solid and a surprising number of people I know are there, which is now making me regret that I’m not really going.

I am told by Cotterill the actual paid attendance numbers are looking quite good.

I get into NYC on the afternoon of Day 2 (too busy to allocate three days away from the armed compound) and did manage to wangle an invite to PRN’s upfront party that night. I am told it was really good last year and the entertainers for the evening are acts I have actually heard of.

I’m in a day ahead mostly so I don’t have a ghastly early start the following day to drive to Buffalo, catch the first JetBlue, ride the LIRR and make the opening of the full DPAA summit, which has a line-up full of serious NY agency people who control or influence a PILE of money.

The day starts off with a state of the industry and organization session with DPAA president Susan Danaher, followed by a keynote from Nancy Hill, President and CEO of the American Association of Advertising Agencies.

At 9:25 am, the “Agency of Tomorrow” panel  moderated by David Verklin, a partner at VSV Ventures, looks at how agencies can structure themselves and operate most effectively to meet client objectives in this age of digital media, with media forms increasingly convergent.

Joining Verklin will be panelists Bill Koenigsberg, president, CEO & Founder, Horizon Media; Steve Farella, CEO, Targetcast tcm; David Payne, CEO, Kinetic Americas; and Donna Speciale, president, investment & activation and agency operations, MediaVest USA.

At 11 am: “Leveraging Existing Research to Activate Digital Place-based Media” looks at how new data is helping advertisers and agencies understand where digital place-based media fits into a video neutral strategy and world.

The moderator Jim Spaeth, a partner at Sequent Partners, will guide panelists Paul Lindstrom, senior vice president, Nielsen On Location Media; Diane Williams, senior media analyst, Arbitron; Laura McDaniel, director of strategy, Walmart Smart Network, The Martin Agency; and Theresa LaMontagne, managing director, analytics & insights, MEC.

At 11:45 am: “How Leading Brands Leverage the Power of Digital Place-based Media” is examined by a panel including Ben Pagel, assistant brand manager, Playtex Sport, Energizer Personal Care; Nora Schultz, president & co-founder, Naturally Nora, Inc.; Stacey Lynn Schulman, senior vice president, sales research, Turner Entertainment; Adam Potashnick, global media director, MediaCom (Dell Case Study); and Loretta Lurie, group account director, OMD (Intel Case Study).

Paul Price, the CEO of Creative Realities Inc., does a luncheon speech on “It’s the Content Stupid!” He will pass on his perspective on how to most effectively create unique consumer experiences using innovative combinations of brand insight, creative design and digital expertise. Price took over at CRI last year, and prior to that held posts of global president at Rapp and chief partnership officer at Omnicom’s DDB Worldwide.

There are two sponsored breakout sessions at 1:45pm.

Pierre Richer, president and COO of NEC Display Solutions of America, will talk VUKUNET, and a session sponsored by Health Media Network, RMG and The Wellness Network will promote the benefits of digital place-based media in health & wellness environments.

At 2:15 pm: keynote speaker Clay Shirky, a prominent thought leader and popular speaker at the influential TED Conferences, will share insights on how new technologies impact society and the economy.

At 3 pm: “Leading Edge Research Solutions” is a panel session that will probe how a new arsenal of research on how consumers interact with media can be used to better inform decisions that are being made every day. Moderator David Marans, executive vice president, media, The ARF, will lead a discussion with Gary Reisman, principal and founder, NewMediaMetrics; Mike Bloxham, executive director, marketing, Media Behavior Institute; and Jeff Griffin, senior vice president, general manager, Shopper Sciences.

The Summit’s featured closing session at 3:45 pm looks at converging technologies and how media operators and advertisers most effectively leverage them to engage consumers in more meaningful ways  The session will be a Q&A with Nigel Morris, CEO, Aegis Media Americas, interviewed by MediaPost editor in chief Joe Mandese.

This is no doubt followed by furious card-swapping, drinks and all kinds of questions about how much time people need to allow for getting to one of the airports.

Looking forward to the day. The midnight drive home from Buffalo and across the Niagara, not so much.

If you want to try to catch up while there, zip me a note.