Broadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform
November 5, 2019 by Dave Haynes
DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the …
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There Are Even Instructions Available For “Hacking” OOH Media Faces
October 1, 2019 by Dave Haynes
Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than …
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Latin American Digital OOH Industry To Gather Next Week In Buenos Aires
September 18, 2019 by Dave Haynes
People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a …
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Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders
August 1, 2019 by Dave Haynes
This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers …
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McDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos
July 25, 2019 by Dave Haynes
Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie …
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Broadsign Gets Toehold In China With New Media Network Deal
July 23, 2019 by Dave Haynes
Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software …
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Wasting Away Past Margaritaville Resorts Many New LED Displays
July 15, 2019 by Dave Haynes
You know LED costs are getting palatable and workable when big outdoor screens formerly reserved for NFL stadiums and high traffic highways and public …
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New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens
July 9, 2019 by Dave Haynes
Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to …
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Bookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races
June 28, 2019 by Dave Haynes
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of …
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Smart City Proposal For Toronto Waterfront Takes Pains To Explain Data Use And Privacy Protection
June 26, 2019 by Dave Haynes
Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on …
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DPAA Study: Awareness, Understanding And Use Of DOOH All On Rise
June 21, 2019 by Dave Haynes
The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our …
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Ian Dallimore On Growing Digital Inside Lamar Advertising
June 12, 2019 by Dave Haynes
In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and …
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