ComQi

Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders

This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited about a lemon iced tea product.

When people stand in front of it, their faces appear on the screen in real time, adorned by lemon filters and a Vita Lemon Tea box at their mouths.

Why this excites people escapes me, but whatever … it clearly does, at least for some.

The campaign was put together for JC Decaux media inventory in that city.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
RT @DiversifiedUS: Check out the @sixteennine #podcast with DMG’s Director of Business Development @Jay_Leedy!: https://t.co/VWabvpLask #ma… - 1 hour ago
Dave Haynes

2 thoughts on “Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders”

  1. “Why this excites people escapes me, but whatever … it clearly does, at least for some.”

    Agreed. This feels like a missed opportunity. Instead of plastering your product on people’s faces, create a moment of genuine fun and social connectivity than you can bolster your brand.

Leave a Comment