Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders

This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited about a lemon iced tea product.

When people stand in front of it, their faces appear on the screen in real time, adorned by lemon filters and a Vita Lemon Tea box at their mouths.

Why this excites people escapes me, but whatever … it clearly does, at least for some.

The campaign was put together for JC Decaux media inventory in that city.

2 thoughts on “Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders”

  1. “Why this excites people escapes me, but whatever … it clearly does, at least for some.”

    Agreed. This feels like a missed opportunity. Instead of plastering your product on people’s faces, create a moment of genuine fun and social connectivity than you can bolster your brand.

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