Savoy Theatre Adds Modern LED Presence With New ADI Displays
December 15, 2025 by John Berkovich
London’s Savoy Theatre has completed a full exterior digital upgrade, with UK integrator ADI installing a suite of custom LED displays that blend contemporary …
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OoH Revenue Hits $2.13 billion in Q3 in the US, Even as Global Signs of Softening Persist
December 12, 2025 by John Berkovich
Out-of-home advertising revenue increased 4.5 percent in the third quarter of 2025 to US$2.13 billion, according to figures reported by the Out of Home …
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Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs
December 11, 2025 by John Berkovich
Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and …
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AVI-SPL Plans Unified Operating Model for Europe Under Newly Appointed Regional Leader
December 8, 2025 by John Berkovich
AVI-SPL is rolling out a single operating and leadership structure across Europe, aiming to simplify engagement for enterprise customers and speed up the delivery …
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Wizard of Oz at Sphere Tops 1.5 Million Tickets as Immersive Cinema Gains Momentum
December 3, 2025 by John Berkovich
The immersive reworking of The Wizard of Oz at Sphere has passed 1.5 million tickets sold and generated nearly US$200 million in revenue since …
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Musco Sports Lighting To Acquire Mobile LED Specialist Insane Impact
December 1, 2025 by John Berkovich
A notice that appeared to signal the shutdown of Des Moines, Iowa, USA–based Insane Impact has instead turned into the prelude to an acquisition …
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Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium
November 28, 2025 by John Berkovich
Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership …
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LED Set to Overtake LCD in Corporate Meeting Rooms by 2029, Says Futuresource
November 28, 2025 by John Berkovich
Corporate meeting rooms are entering the next phase of a long-running display transition, with LED forecast to become the dominant display format by value …
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OOH! Media Turns Waverley Street Furniture Network Fully Digital, Expands Eastern Sydney Footprint
November 25, 2025 by John Berkovich
OOH! Media has completed the full conversion of Waverley Council’s street furniture network to digital, activating 106 screens and adding 16 premium consecutives and …
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Vistar Media Debuts Global DooH Creative Strategy Certification
November 25, 2025 by John Berkovich
Vistar Media has expanded its education platform with a new certification that teaches marketers how to build more effective creative for digital out-of-home campaigns. …
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NBA Extends Cosm Partnership As Immersive Venues Expand Into Major U.S. Markets
November 24, 2025 by John Berkovich
The NBA is extending its long-term partnership with Cosm through 2030, expanding the league’s shared-reality programming as Cosm prepares new venue openings in Atlanta, …
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Manchester Screen Unveils UK’s Largest Hybrid Billboard
November 24, 2025 by John Berkovich
Manchester’s largest outdoor screen has re-launched as a hybrid fromat. The landmark OoH site, called “The Manchester Screen,” was already known for its 306-square-meter …
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