Giant 60-Foot Projections In Four Cities Help Promote Gaming-Inspired TV Series
April 20, 2022 by Dave Haynes
I sometimes feel like some annoying, overly-cynical guy at the back of a meeting room quietly muttering, “That’s not a hologram.” But on behalf …
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LG Adds Three Tanning Booth-Bright In-Window LCDs To US Commercial Display Line-Up
April 15, 2022 by Dave Haynes
LG has added three tanning booth-bright flat panel displays to its line-up, with the use-cases focused on applications like in-window displays for QSR operations …
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Digital OOH Ad Spend Was Up Almost 23% For 2021 (But Keep In Mind What 2020 Was Like)
April 13, 2022 by Dave Haynes
Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the …
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OAAA Suggests OOH Ads Noticed Much More Now Than Pre-Pandemic
April 11, 2022 by Dave Haynes
New research from the Out Of Home Advertising Association of America (OAAA) and the market research firm Harris suggest Americans are noticing out of …
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Samsung’s Flagship Smartphone Gets 3D Illusion Treatment On Warsaw DOOH Display
April 6, 2022 by Dave Haynes
This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in …
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Schindler Gets Second Partnership With DOOH Firms Using Its Elevator Digital Signage Solution
April 4, 2022 by Dave Haynes
Elevator equipment manufacturer Schindler appears to be serious about offering a screen product for elevator cab interiors – with word of a second national …
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How LED Displays Are Transforming The Digital OOH Industry
April 1, 2022 by Sankey Rambhia
GUEST POST: Sanket Rambhia, Xtreme Media (INDIA) Advertising has been an essential component for achieving business success and outreach for a long time. Out-of-home …
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Impairing Astronomers’ Work Cited As Argument Against Digital Billboards In Silicon Valley
March 23, 2022 by Dave Haynes
The bright lights of digital billboards have always generated some public opposition, particularly if a big roadside display’s visuals spill at night into the …
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Watch: Nike Delivers One Of The Best 3D Illusion Pieces Yet Seen On Big DOOH Billboards
March 22, 2022 by Dave Haynes
This is a particularly good piece of 3D creative – unsurprisingly from Nike, which understands the value of that – running now on a …
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NY Artist Puts Printed Political Statements Over DOOH Posters On NYC Subway Platform
March 21, 2022 by Dave Haynes
Let’s assume that New York contemporary artist Jonathan Allen did not have permission to go in – or have someone go in – to …
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GSTV Extends The Shopper Influence Of Its Screens Beyond Gas Station Lots
March 21, 2022 by Dave Haynes
The digital OOH media network built around getting people pumping gas to go inside to buy consumer goods in the station’s c-store has expanded …
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E-Paper Display Totem Firm Soofa Says US Installed Base Tripled In 2021
March 21, 2022 by Dave Haynes
Cambridge, MA-based Soofa seems to getting some traction with its distinct and somewhat more genuine take on smart city digital displays – with 41 …
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