World Out Of Home Org Going Ahead With In-Person Global Congress Late May In Toronto
February 16, 2022 by Dave Haynes
The World Out of Home Organization, whose members include many of the largest media companies on the planet, sees enough settling down of COVID-19 …
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Volta Expanding Its DOOH Ad-Driven Charging Totem Network To 500+ Walgreens Lots In US
February 16, 2022 by Dave Haynes
It is easy to imagine the folks at Peerless-AV are having a good February, given the announcement by the DOOH media firm Volta that …
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Houston’s New Smart City Display Network Generates Revenue By Selling Viewer Data
February 15, 2022 by Dave Haynes
Kiosk industry follower and consultant Craig Keefner has an interesting post up on one of his sites about how a smart city media company …
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DOOH-Focused AI Computer Vision Start-up Alfi Adds CMS Partner Amidst Legal Issues
February 14, 2022 by Dave Haynes
I’d put this in the category of rabbit-holes one can sometimes end up down when looking into something – in this case an AI …
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Real-Time Virtual Smog Visualizes Air Quality On Warsaw Billboard
February 10, 2022 by Dave Haynes
The Polish digital OOH media firm Screen Network has an interest and knack for blending its campaigns with real-time data from systems and sensors, …
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German DOOH Media Giant Ströer’s Sales Up >50%; Adding 1,000+ Digital Screens To Footprint
February 10, 2022 by Dave Haynes
Here’s more evidence the Digital OOH sector has come back in a big way from pandemic lockdown times … On the heels of French …
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Dubai Outdoor Shopping Complex Upgrades 40 Display Network
February 8, 2022 by Dave Haynes
It’s Dubai, where just about everything done is over the top and budget restraint is an abstract concept, but nonetheless this is an interesting …
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LEDs Create Zombie-Filled School Bus For Netflix Series Promo
February 7, 2022 by Dave Haynes
I am not a big fan of digital out of home advertising and marketing campaigns that try to realize a desired effect by scaring …
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Clever Creative Gives Iconic Times Square LED Board An Arcade Games Theme
February 1, 2022 by Dave Haynes
Tuning the creative to the display canvas seems like a pretty obvious strategy, but we’ve all seen examples in which of creative running on …
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OOH Giant JCDecaux Posts Records Growth: DOOH Up 74% Last Quarter
January 28, 2022 by Dave Haynes
Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what …
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The Age-Old New York-LA Rivalry Starting To Include LED Boards
January 27, 2022 by Dave Haynes
We generally tend to think of the Times Square district in New York as the home of spectacular LED ad boards in the United …
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Projection-Mapping Campaign In London Hints At Countdown Timer Tension For TV Bomb Squad
January 24, 2022 by Dave Haynes
A lot of the projection-mapping on large buildings has been for special events and longer-term, scheduled public shows, but here’s a case in London …
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