Fun Interactive DOOH Campaign Takes Dark Turn With Passersby
January 24, 2022 by Dave Haynes
The province of Quebec’s auto insurance arm ran an interactive, gesture-driven Digital OOH campaign that started out as fun but then turned very dark …
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Parisian Mall’s LED Set-up Offers Visual Domination For Marketers
January 19, 2022 by Dave Haynes
I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a …
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Consultancy OOH Capital Adds Three Heavyweight Partner Advisors
January 18, 2022 by Dave Haynes
Through the years I have had a pile of emails and calls from money people and entrepreneurs seeking advice about the digital OOH media …
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German OOH Media Giant Ströer Expanding Digital Footprint With 6MM Daktronics LED Boards
January 17, 2022 by Dave Haynes
Daktronics has announced a renewed partnership to supply a pie of large-format outdoor LED displays to the German OOH media firm Ströer, which also …
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NYC Subways Start Using Square And Ribbon LCD “Live Cards” In Rail Cars
January 14, 2022 by Dave Haynes
Hat Tip to Paul Fleuranges, a board exec of the Digital Signage Federation (and a very smart, experienced guy looking for the right new …
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600-Foot Office Block Now A Night-Time Billboard Along Shanghai Riverfront
January 14, 2022 by Dave Haynes
China is run JUST a bit differently than much of the world, so I don’t know that what happens there translates to other countries, …
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DOOH Network Targeting US Grocery Shoppers Adds 4,000 Screens In US Northeast
January 13, 2022 by Dave Haynes
The advertising screens in the grocery checkout lane thing has been around 20 years or more, and never seemingly had a lot of success …
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Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network
January 12, 2022 by Dave Haynes
Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a …
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T-Mobile Buys Rideshare Car Screen Network Octopus To Expand AdTech Business, Footprint
January 11, 2022 by Dave Haynes
The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the …
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Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo
January 11, 2022 by Dave Haynes
There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes …
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Streaming On-Premise Content Platform Atmosphere Completes $100M Raise To Further Grow Footprint
January 5, 2022 by Dave Haynes
The Austin, TX-based streaming content platform Atmosphere has announced a big cash raise intended to continue expanding its on-premises TV entertainment for business footprint …
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Big London Roadside Display Softens Visual Impact With Living Green Wall On Rear
January 4, 2022 by Dave Haynes
I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities …
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