Two Canadian Adtech Companies Collaborate On DOOH Ad-Buying Toolset For 2024 US Election
March 8, 2024 by Dave Haynes
In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American …
Read moreBroadsign, SignageOS Folks’ 24-Hr Ski Efforts This Weekend Raise $31K For Kids’ Causes
December 11, 2023 by Dave Haynes
A big tip of the toque to the folks at Broadsign and SignageOS who competed over the weekend at a 24-hour sports relay challenge …
Read moreAussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens
November 22, 2023 by Dave Haynes
Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. …
Read moreHyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153%
November 7, 2023 by Dave Haynes
This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal …
Read moreBoosting OOH Advertising Efficiency: The Power of Strategic Tech Integration
November 6, 2023 by Satish Thiagarajan
GUEST POST: Satish Thiagarajan, Brysa The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant …
Read moreDigital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory
June 6, 2023 by Dave Haynes
It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static …
Read moreBroadsign Turns 20; Adds Access To More DOOH Screens Via Flow City Integration
June 2, 2023 by Dave Haynes
Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital …
Read moreBroadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators
May 16, 2023 by Dave Haynes
DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated …
Read moreBroadsign Pairs it Programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners
May 12, 2023 by Dave Haynes
Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms …
Read moreAd-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning
March 21, 2023 by Dave Haynes
The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they …
Read moreBroadsign, LG Partner On DOOH Ad Solution For Smart Displays
February 15, 2023 by Dave Haynes
LG’s US Business Solutions unit and DOOH-focused CMS software firm Broadsign has announced a partnership that has what’s dubbed Broadsign for SoC ready to …
Read moreBroadsign Previewing Reimagined, Evolved DOOH Platform At ISE 2023
January 18, 2023 by Dave Haynes
Montreal-based CMS and programmatic software firm Broadsign will be previewing a “reimagined” platform to partners, customers and prospects at its ISE 2023 stand in …
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