Broadsign Broadens European Reach With Acquisition Of Dutch DOOH DSP OutMoove

May 13, 2024 by Dave Haynes

Digital OOH-focused adtech and media software firm Broadsign has expanded and enhanced its footprint in Europe and especially the Netherlands with the acquisition, announced …

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Two Canadian Adtech Companies Collaborate On DOOH Ad-Buying Toolset For 2024 US Election

March 8, 2024 by Dave Haynes

In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American …

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Broadsign, SignageOS Folks’ 24-Hr Ski Efforts This Weekend Raise $31K For Kids’ Causes

December 11, 2023 by Dave Haynes

A big tip of the toque to the folks at Broadsign and SignageOS who competed over the weekend at a 24-hour sports relay challenge …

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Aussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens

November 22, 2023 by Dave Haynes

Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. …

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Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153%

November 7, 2023 by Dave Haynes

This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal …

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Boosting OOH Advertising Efficiency: The Power of Strategic Tech Integration

November 6, 2023 by Satish Thiagarajan

GUEST POST: Satish Thiagarajan, Brysa The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant …

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Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory

June 6, 2023 by Dave Haynes

It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static …

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Broadsign Turns 20; Adds Access To More DOOH Screens Via Flow City Integration

June 2, 2023 by Dave Haynes

Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital …

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Broadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators

May 16, 2023 by Dave Haynes

DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated …

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Broadsign Pairs it Programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners

May 12, 2023 by Dave Haynes

Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms …

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Ad-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning

March 21, 2023 by Dave Haynes

The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they …

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Broadsign, LG Partner On DOOH Ad Solution For Smart Displays

February 15, 2023 by Dave Haynes

LG’s US Business Solutions unit and DOOH-focused CMS software firm Broadsign has announced a partnership that has what’s dubbed Broadsign for SoC ready to …

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