Digital OOH's top networks driving half-billion ad exposures a month
April 15, 2011 by Dave Haynes
Nielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers …
Read moreAdcentricity works research partnership for purchase intent-driven Digital OOH ad targeting
April 12, 2011 by Dave Haynes
Adcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive …
Read moreZoom unveils data-driven programming for its big and growing health club network
April 7, 2011 by Dave Haynes
Zoom Media & Marketing sent an email blast around about its new “FlexCast” scheduling platform for the 3,500 or so health clubs where it …
Read moreBig OOH platform adds digital through signagelive integration
April 7, 2011 by Dave Haynes
On the heels of the VUKUNET-DOmedia partnership announcement comes word that a very well-established company on the out of home side of media management …
Read moreABC does media sales deal for 7-11 Digital OOH network
April 6, 2011 by Dave Haynes
From MediaPost: The DO marketplace is continuing to consolidate through new ad sales arrangements. Digital Display Networks reports ABC Regional Sports and Entertainment Sales …
Read moreBrazilian network now rivals US-based Captivate as biggest elevator DOOH network
March 23, 2011 by Dave Haynes
Language and distance tends to make me, and a I bet a lot of people in this sector, forget about what’s going on in …
Read moreCheating face detection the Twisted Sister way
March 15, 2011 by Dave Haynes
I have been doing some writing lately about face detection technology and certainly getting better educated about the issues and arguments around privacy issues …
Read moreEnQii's Passport enters crowded mobile retail app field
March 14, 2011 by Dave Haynes
EnQii sent a newsletter/release out late afternoon about its launch of a new mobile phone app called EnGage Passport – a white-labeled application that …
Read moreMixer Report: A great evening, with 70-plus
March 9, 2011 by Dave Haynes
Reviving the Toronto mixer series proved to be a great idea, and thanks to the people who nagged me about getting it together. We …
Read moreScreenReach's first mobile-to-screen test with Newcastle Utd gets near 10% take-up
March 6, 2011 by Dave Haynes
The UK mobile/digital screen start-up ScreenReach had its first industrial-strength test Saturday at a Newcastle United football (soccer) match at the home grounds. Fans …
Read moreScreenReach at Demo 2011, announces 800 screen interactive deal with RMG
March 2, 2011 by Dave Haynes
In the lead-up to DSE and our frantic planing for the Preset Group DSE Mixer we chatted with Paul Rawlings of ScreenReach Interactive, a …
Read moreAdcentricity releases latest DOOH outlooks and market reviews
February 17, 2011 by Dave Haynes
There is a pile of good information and insights in the latest Adcentricity resource guides released today and available to anyone interested. It’s smart …
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