Brazilian network now rivals US-based Captivate as biggest elevator DOOH network
March 23, 2011 by Dave Haynes
Language and distance tends to make me, and a I bet a lot of people in this sector, forget about what’s going on in other parts of the world.
Having got my start in Digital OOH getting screens in elevators, I was struck by an OOH-TV post this morning that relayed news of a Brazilian company now having screens in the elevators of more than 1,000 commercial buildings in that country.
Rede Elemidia says that in terms of distinct addresses, its network is the largest of its kind on the planet, ahead of US-based Captivate Network. Captivate, however, does indeed have fewer buildings in the US and Canada but has more total screens. Of course, the only number the planners and brand care about is eyeballs.
The company says it plans to have 1,500 office blocks installed by the end of this year. Knowing how freaking hard it can be to get one building done (elevators introduce way more complications than any old C-store or coffee shop), I can’t even fathom doing about two buildings a day for a year.
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