Brazilian network now rivals US-based Captivate as biggest elevator DOOH network

Language and distance tends to make me, and a I bet a lot of people in this sector, forget about what’s going on in other parts of the world.

Having got my start in Digital OOH getting screens in elevators, I was struck by an OOH-TV post this morning that relayed news of a Brazilian company now having screens in the elevators of more than 1,000 commercial buildings in that country.

Rede Elemidia says that in terms of distinct addresses, its network is the largest of its kind on the planet, ahead of US-based Captivate Network. Captivate, however, does indeed have fewer buildings in the US and Canada but has more total screens. Of course, the only number the planners and brand care about is eyeballs.

The company says it plans to have 1,500 office blocks installed by the end of this year. Knowing how freaking hard it can be to get one building done (elevators introduce way more complications than any old C-store or coffee shop), I can’t even fathom doing about two buildings a day for a year.

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

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Dave Haynes

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