Another overpriced sector report, another mild tizzy
August 26, 2011 by Dave Haynes
Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and …
Read more
Brand marketing money shifting into stores for digital, other tools
August 12, 2011 by Dave Haynes
The shopper research firm GfK Interscope has released its 2011 Futurescope survey of consumer packaged goods and retailers, with the results showing more and more see in-store …
Read more
Three in five Americans see Digital OOH ads each month: DPAA-backed research
August 2, 2011 by Dave Haynes
New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans …
Read more
Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast
July 13, 2011 by Dave Haynes
The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, …
Read more
iGotcha tees up golf-focused Digital OOH network
July 12, 2011 by Dave Haynes
Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out …
Read moreMore details on the IndoorDIRECT-Taco Bell Digital OOH deal
July 7, 2011 by Dave Haynes
The IndoorDIRECT announcement last week turned a lot of heads, as is usually the case when a company announces a deal that makes it …
Read moreCanadian Digital OOH health network now reps 95% of country's installed base
July 6, 2011 by Dave Haynes
There are two primary ways that smaller Digital OOH networks can get to a size that attracts the attention of people controlling big media …
Read moreenVu grows interactive mall network by more than 50% through new REIT deal
July 6, 2011 by Dave Haynes
enVu, which does sponsor-driven interactive floor projections in malls, has lifted the veil on a deal done with one of the larger U.S. shopping …
Read moreGannett's bailing on hyperlocal a cautionary note for smaller DOOH networks
July 4, 2011 by Dave Haynes
An interesting little story out of New Jersey, as related in MediaPost, reinforces the question I think a lot of people have about the …
Read more
Cosmopolitan’s digital signage lobby wins at Cannes
July 3, 2011 by Dave Haynes
I think it’s fair to suggest that the creative side of the digital signage business has a long way to go, but it’s …
Read moreLocaModa fires up social media-driven Community Board for Digital OOH networks
June 29, 2011 by Dave Haynes
LocaModa has announced a new service called Community Board 1.0 that allows any network – at least in theory – to integrate a broad, …
Read moreTickers and zoned screens need to be the exception, not the rule, in digital signage
June 24, 2011 by Dave Haynes
I was struck at InfoComm by the way technology, good creative and actual thinking were resulting in some really strong content on big fella …
Read more