Report: McDonald’s green-lights 800-site Digital OOH test
October 18, 2011 by Dave Haynes
There is a running joke in this sector about the number of software, hardware and ad network companies that have the golden arches of …
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Free grocery data in aisle two
October 13, 2011 by Dave Haynes
If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has …
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Milwaukee grocer gets in-store digital right
October 5, 2011 by Dave Haynes
I have a local grocer I prefer. The prices are a bit higher, but it’s not a madhouse, and I know enough to stay …
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New content hub launched for Digital Out Of Home business
October 4, 2011 by Dave Haynes
The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of …
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Nielsen confirms the obvious, or is there more to it?
September 30, 2011 by Dave Haynes
Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing …
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ComQi works shopper insight deal with UK’s Path Intelligence
September 28, 2011 by Dave Haynes
The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers …
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Digital OOH In The Works For Astral Media
September 27, 2011 by Dave Haynes
We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but …
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United Airlines’ media wing tunes ads to destination
September 14, 2011 by Dave Haynes
I’ve often thought as I sat in departure lounges at airports that at least part of the advertising cycle should reflect the context of …
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Smart: Visix launches pitch-free video blog series
September 9, 2011 by Dave Haynes
Visix is a bit like Four Winds Interactive in that it doesn’t make a lot of noise inside the digital signage community, but fairly …
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Touch me and tell me how you’d vote
September 9, 2011 by Dave Haynes
The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but …
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Look-ahead: The Industry Point Of View
September 8, 2011 by Dave Haynes
At the start of 2011, I asked a pile of people who run companies in this sector to provide their own points of view …
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DPAA Ad Metrics Guidelines … for Dummies
September 8, 2011 by Dave Haynes
I’d imagine there are two camps out there when it comes to the Digital Place-Based Advertising Association’s published guidelines for measuring the digital screen advertising industry. …
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