McDonald’s stressing new Digital OOH channel just a regional test
October 27, 2011 by Dave Haynes
That recent news about a McDonald’s TV rollout in its stores continues to get a lot of attention, and in turn generate a lot …
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DSA names finalists for its “Crown” content awards
October 26, 2011 by Dave Haynes
The Digital Screenmedia Association has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital signage content. The work cited …
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Big agency CEO sees huge role for Digital OOH in media mix
October 26, 2011 by Dave Haynes
The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris …
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Sun Life turns on experiential media wall featuring Cirque du Soleil
October 24, 2011 by Dave Haynes
The financial services company Sun Life has installed an immersive media wall in the lobby of the Kodak Theatre in Los Angeles, to raise …
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Danaher at DPAA Summit: The medium needs to be defined
October 21, 2011 by Dave Haynes
In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved …
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One billion-plus ad exposures a month in Digital OOH?
October 21, 2011 by Dave Haynes
The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The …
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Latest Nielsen Fourth Screen report includes big mall numbers
October 21, 2011 by Dave Haynes
The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is …
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RMG’s Addiction campaign raises marketing game in Digital OOH
October 21, 2011 by Dave Haynes
Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of …
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Cineplex rolls out multi-screen Lobby Show in its cinemas
October 21, 2011 by Dave Haynes
My friends over at Cineplex Digital Solutions (formerly DDC) have done a lot of great work for clients through the years, so it stands …
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Reach and Reach partner for much bigger reach
October 21, 2011 by Dave Haynes
It’s not entirely clear whether this would make the Confuse-O-Meter purr or burst into flames, but Reach Media Group has done a sales representation …
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Nielsen Research: Malls are “advertisers’ dream”
October 20, 2011 by Dave Haynes
The Nielsen Company has released new research that profiles the potential ad audiences in shopping malls, and should be quite interesting for companies like …
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3M’s new VAS service helps creators optimize video content
October 20, 2011 by Dave Haynes
3M is starting to make some noise again in the digital signage space – the latest being the development and release of technology that …
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