SUV windows as ad screens: Rear Window Media expands to Houston

April 20, 2010 by Dave Haynes

When I was still selling software for a living, one of the companies that came on my radar was a Minneapolis start-up that wanted …

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Kioskcom/Digital Signage Show wraps up

April 17, 2010 by Dave Haynes

Compared to my visit here in February, this Las Vegas trip has been remarkably well-behaved – punching out one night before 11 pm (major …

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Onestop one-ups DOOH competitors in frozen north – gets networks running right inside media planning agencies

April 8, 2010 by Dave Haynes

When I first fell into this sector about 11 years ago, my new masters at the Elevator News Network had already been installing their …

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New nutrition labeling requirements could drive growth in digital menu boards

March 30, 2010 by Dave Haynes

With local authorities raising various stinks about digital billboards and stopping some of those plans in their tracks, it’s nice to see some government …

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Muzak & YCD: Evidence of the sales cycle

March 29, 2010 by Dave Haynes

I was chained to a booth two years ago at DSE, when three guys wandered up and told me they were from Muzak and looking …

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Live streaming from SXSW in Austin, to DOOH network in Chicago

March 16, 2010 by Dave Haynes

One of the things that gets repeated over and over again, but usually ignored, is the need to get content on screens that is …

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DPAA (OVAB) Guidelines for Dummies

March 9, 2010 by Dave Haynes

To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …

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Walkabout in LV

March 2, 2010 by Dave Haynes

I had hoped to have some time to just wander around and have a look at some stuff in Las Vegas last week, but …

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Monster Media sets up sales office in Canada

March 1, 2010 by Dave Haynes

The companies that have been dabbling in the projection DOOH media space in Canada now have a pretty substantial competitor in their midst. Orlando, …

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Reach Media Turns On Today Network, but will viewers care?

March 1, 2010 by Dave Haynes

Reach Media Group, aka RMG Networks, has done a deal to run New York Times content starting today on some 850 screens in five …

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PeopleCount packages up quick, OVAB-aware research program for DOOH networks

February 19, 2010 by Dave Haynes

One of the the reasons more audience research is not done in the digital out of home sector is that companies launching or already …

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LocaModa sweats it assets; opens apps store

February 16, 2010 by Dave Haynes

This is smart. LocaModa has taken a lot of the Flash-centric applications it has developed and refined over the last 3-4 years, added some …

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