SUV windows as ad screens: Rear Window Media expands to Houston
April 20, 2010 by Dave Haynes
When I was still selling software for a living, one of the companies that came on my radar was a Minneapolis start-up that wanted …
Read moreKioskcom/Digital Signage Show wraps up
April 17, 2010 by Dave Haynes
Compared to my visit here in February, this Las Vegas trip has been remarkably well-behaved – punching out one night before 11 pm (major …
Read moreOnestop one-ups DOOH competitors in frozen north – gets networks running right inside media planning agencies
April 8, 2010 by Dave Haynes
When I first fell into this sector about 11 years ago, my new masters at the Elevator News Network had already been installing their …
Read moreNew nutrition labeling requirements could drive growth in digital menu boards
March 30, 2010 by Dave Haynes
With local authorities raising various stinks about digital billboards and stopping some of those plans in their tracks, it’s nice to see some government …
Read moreMuzak & YCD: Evidence of the sales cycle
March 29, 2010 by Dave Haynes
I was chained to a booth two years ago at DSE, when three guys wandered up and told me they were from Muzak and looking …
Read moreLive streaming from SXSW in Austin, to DOOH network in Chicago
March 16, 2010 by Dave Haynes
One of the things that gets repeated over and over again, but usually ignored, is the need to get content on screens that is …
Read moreDPAA (OVAB) Guidelines for Dummies
March 9, 2010 by Dave Haynes
To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …
Read moreWalkabout in LV
March 2, 2010 by Dave Haynes
I had hoped to have some time to just wander around and have a look at some stuff in Las Vegas last week, but …
Read moreMonster Media sets up sales office in Canada
March 1, 2010 by Dave Haynes
The companies that have been dabbling in the projection DOOH media space in Canada now have a pretty substantial competitor in their midst. Orlando, …
Read moreReach Media Turns On NYTimes.com Today Network, but will viewers care?
March 1, 2010 by Dave Haynes
Reach Media Group, aka RMG Networks, has done a deal to run New York Times content starting today on some 850 screens in five …
Read morePeopleCount packages up quick, OVAB-aware research program for DOOH networks
February 19, 2010 by Dave Haynes
One of the the reasons more audience research is not done in the digital out of home sector is that companies launching or already …
Read moreLocaModa sweats it assets; opens apps store
February 16, 2010 by Dave Haynes
This is smart. LocaModa has taken a lot of the Flash-centric applications it has developed and refined over the last 3-4 years, added some …
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