New Nielsen-backed research on video consumption passes on DOOH
October 19, 2010 by Dave Haynes
The Nielsen-backed Council for Research Excellence has issued an RFP looking for an overview of research on how people consume video media these days. …
Read moreDoes re-purposed TV creative have a role and impact in DOOH?
September 22, 2010 by Dave Haynes
It’s generally held that Digital Out Of Home is its own medium and that effective creative for this space needs to either be original …
Read moreEnVu lighting up malls floors, bankrolled by Stratacache
September 20, 2010 by Dave Haynes
Two distinct impressions. 1 – I’ve never seen anyone but little kids pay more more than fleeting attention to interactive floor projections when I …
Read moreNew DOOH mall network has dwell time to die for
September 19, 2010 by Dave Haynes
Shopping malls are a really interesting environment to put in an ad-based screen network, and the one that’s starting to spark up in the Middle …
Read moreSixteen:Nine and rAVe work new partnership
September 14, 2010 by Dave Haynes
Well after 1,700-plus posts, the odd angry letter and threatened lawsuit, and endless side notes about me being “such a smart-ass”, Sixteen:Nine is making …
Read moreNew player joins DOOH audience-counting space
September 13, 2010 by Dave Haynes
Another company has joined the small gaggle of firms going after the anonymous audience counting market – this one from Taiwan. From 2010 September, …
Read moreSightings: Using audience analytics to drive restaurant traffic
August 26, 2010 by Dave Haynes
TechCrunch flagged a demo of digital signage by Japanese telecom giant NTT that shows some different possibilities for biometrics as they relate to screens. …
Read moreScreens that dominate in Cape Town airport
August 22, 2010 by Dave Haynes
We don’t see this anywhere near enough – screens in public spaces that are large enough, and in sufficient numbers, that they visually demand …
Read moreJapanese vending machines use video analytics to make drink recommendations
August 10, 2010 by Dave Haynes
If I ever squirted out of the rail car at a stop on the JR East transport system in Japan, I doubt anything would …
Read moreNASCAR Hall of Fame fan board lit up with 250-plus of Christie's MicroTiles
August 5, 2010 by Dave Haynes
(Disclosure: I do some writing for Christie, and prepared a case study on this project) One of the first BIG projects to come along …
Read moreNew research shows shopping habits changing
August 4, 2010 by Dave Haynes
A new study by consultants paints a picture of the impact the Great Recession has had on how people shop, and it provides a …
Read moreDigital signage for queues controlled by dead-simple touch UI
July 26, 2010 by Dave Haynes
The queue management systems business seems really well suited to bolting digital signage on to the offers, since you have people in lines or …
Read more