LocaModa adds more social integration muscle with 4.0 release
February 16, 2011 by Dave Haynes
LocaModa has released version 4.0 of its mobile and social media integration platform for digital signage and Digital OOH companies, featuring a streamlined process …
Read moreGas pump TV news: one network merges, another expands
February 14, 2011 by Dave Haynes
A couple of pieces of news from the gas pumps of America – at least those that have screens on them. Word came out …
Read moreGuest Post: Hellberg on the Super Bowl and digital signage
February 8, 2011 by Pat Hellberg
You paid attention. Whether you doubled over when Rosanne got blind-sided by a log, scratched your head when Eminem listened to a choir in …
Read moreAre just one in four DOOH networks even on agency radar screens?
February 2, 2011 by Dave Haynes
A release by Columbus, Ohio-based DOmedia yesterday seemed to get a lot of social media and Google Alert action, but I kinda missed it …
Read moreOVAB expands to Middle East
January 17, 2011 by Dave Haynes
This was hinted at a few weeks ago, but is now official – OVAB Europe has extended its reach into the Middle East region …
Read moreAgency advice for DOOH: skip the adoring crowds imagery, they're not buying it
January 13, 2011 by Dave Haynes
Senior out of home strategist James Davies of Posterscope in the UK has a nice guest post up in DailyDOOH that gives a too …
Read moreANA on "devalued ad investments" on screens
December 10, 2010 by Dave Haynes
The Association of National Advertisers is going after TV networks that use the space created when standard-definition commercials air on high-definition feeds to run …
Read moreDo people want to watch TV out of home?
November 30, 2010 by Dave Haynes
Turner Broadcasting and IndoorDIRECT have worked a content deal that will see the broadcaster’s broad portfolio of content available to run in some fashion on …
Read moreRMG's CEO on 2011 as tipping point year. Really. Finally.
November 30, 2010 by Dave Haynes
Every year for what seems like a buncha years (save 2009), people in the the digital signage and DOOH sectors have done look-aheads and …
Read moreNielsen's corporate offices lit up by Arsenal Media with digital displays
November 16, 2010 by Dave Haynes
Denys Lavigne of Arsenal Media has been telling me for a while now about a project his company was working on for The Nielsen …
Read moreTouchTunes is DOOH's big dog: Nielsen research
November 5, 2010 by Dave Haynes
A release earlier this week got plenty of coverage on how Premier Retail Networks “shines” in the latest Nielsen Fourth Screen Network Audience Report. …
Read moreDPAA media summit audience dominated … wait for it … by media people
October 29, 2010 by Dave Haynes
If you have been around this sector long enough, and attended enough events, you know that too often these things involve a lot of …
Read more