LocaModa adds more social integration muscle with 4.0 release

February 16, 2011 by Dave Haynes

LocaModa has released version 4.0 of its mobile and social media integration platform for digital signage and Digital OOH companies, featuring a streamlined process that allows network operators, agencies and brands to deliver place-based versions of Twitter, Facebook Places and Foursquare.

Features in 4.0, timed no doubt to demo at DSE next week, include:

• Twitter streams based on localized content, hashtags, or users
• Real-time moderation of tweets, SMS messaging and photos
• Foursquare venue data and venue tip management (Ed – what dat???)
• Facebook Places data
• Application configuration engine
• Integrated Advertising Units, making it easier for brands and agencies to advertise

In addition to the feature set, says the release, LocaModa 4.0 provides a robust and scalable framework designed to meet the needs of networks. Network level navigation and functionality has improved significantly, providing easy-to-use venue administration, device provisioning, screen creation and content moderation.

The system accommodates any size network by enabling multiple social streams, tags, configurations and rules to be instantly deployed to 10 venues or ten thousand venues. Location-aware applications such as Foursquare and Facebook are handled automatically, giving each venue a unique screen.

“The integration of place-based media with mobile and social technologies is consistently in the top five predictions for the future of our industry,” says Stephen Randall, CEO of LocaModa. “Yet very few companies have wrestled with the realities of integrating these technologies at scale. With LocaModa 4.0, we’ve simplified that process and that in turn helps our licensees create more engaging and valuable location experiences.”

The guys in Boston have been consistently ahead of the curve since they came on the radar screen six years ago, so I’m very interested to see next week what this all means on a screen. As I enter my geezer phase, I still don’t entirely “get”  elements of location-based and why people would care, but I also recognize boomers aren’t really the market.