Big OOH platform adds digital through signagelive integration

April 7, 2011 by Dave Haynes

On the heels of the VUKUNET-DOmedia partnership announcement comes word that a very well-established company on the out of home side of media management has done full integration with a digital signage platform.

UK-based Key Systems has integrated its OOH media management software platforms with signagelive, which means a new tool called Digital Director allows a mainstream OOH player to plan billboards and poster faces out of the same system as digital screens.

From the release:

An extension of Key Systems Fusion and Quattro management platforms, which are used by many of the largest billboard and poster companies, Digital Director smoothly passes ad targeting and scheduling instructions directly from its “front-end” system to media playback devices running the web-based signagelive digital signage software solution.

“We’ve made it completely seamless for users,” says signagelive® CEO Jason Cremins. “This is an important development because it removes duplications in both systems and effort. By working together, we’ve developed a solution that lets out of home companies easily make a steady transition from conventional to digital, without ever having to run separate systems.”

“The combination of signagelive® and Key Systems gives media owners absolute control of both their traditional and newer digital inventory from a single entry-point,” adds Ian Morris, Clients Service Director at Key Systems. “There have been attempts to make standard out of home systems somehow work for digital, but this combined solution eliminates any compromises in the process or delivery.”

Key works with a lot of the big boys in the OOH space, including CEMUSA, Van Wagner, JC Decaux, Pattison, Astral, ClearChannel and  EYE Corp.

Digital Director is already being used by clients in North America and Europe, such as a network of poster faces and digital advertising screens now being effectively managed and monitored in the Glasgow subway system, operated by UK-based OOH firm PrimeSight. Digital Director is also now available to Key’s current clients in South America, China, the Middle East, Australia and New Zealand, and will be generally available to new clients from 1st May.

Digital Director is being demo’d at the OAAA/TAB national convention and trade show next week in Miami Beach.

Nice deal for both parties, and something that’s been out there for a while. The Glasgow subway network that turned on last year is Key on the front and signagelive on the players.