LED Walls Envelop Media Corridor At Chongqing’s Airport

This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport.

It may well be a city and airport many in the west only vaguely know about, but the southwestern China city has a population of more than 30 million (which is mind-wobbling).

The 65-meter media corridor is an install of LEDs and what I assume are big LCDs (given there is a partnership with Sharp) by JC Decaux. The content is all sync’d to create a brand experience. Detaisl are limited but it looks like this is perhaps an arrivals corridor.

Big Curving LED Welcomes Visitors To Stanford’s New House Of Champions

This is the new Home of Champions hall of fame-ish center at Stanford University – an old basketball gymnasium in the athletic department’s building on campus that is now a central showcase for the school’s sports teams and individual athletes.

Opened to the public in September 2017, the museum now houses over 40 displays celebrating the school’s sports history. A focal point of the facility is a big, curving LED wall put in by Nashville-based experiential design and consulting firm Advent, using PixelFlex’s 3.9mm FLEXLite LED system. PixelFlex is also based in Nashville.

“When first speaking with the University about the new Home of Champions, they really wanted the space to be a centralized showcase for Stanford Athletics, and to be an instigator for their brand highlighting what makes them truly unique,” says Drew Bryant, Design Principal, Advent, in a case study. “Originally, the space was a basketball gym located in the middle of an office building that housed the Athletic offices, so they asked us to completely re-imagine what the space could be. Since this is a program that is continuing to evolve with multiple successful teams, we knew we needed to give them the flexibility to showcase their story in a relevant and dynamic environment.”

The display uses a combination of video highlights, accolades and an historical timeline, working off templates developed by Advent.  “It’s a very rich and diverse LED display that binds all the static and physical elements of the space together into one dynamic focal point,” says Downie. “The football coach can come in and show football content, the cross-country coach can show cross-country content, and then they can create messages for the public, students, or donors. It really achieves all the elements we were looking for today, but then it also allows us to keep the space fresh for future generations of Stanford athletes and fans.”

As the video shows, there are a bunch of interactive screens around the facility, including a nice touch that allows any athlete who has ever played for Stanford – from Tiger Woods down to somebody who was maybe a reserve on the fencing team – to look themselves up.

Here’s A Giant Whirly-Twirly LED Sign In A Chinese Public Park

This is a set of rotating screens on pylons in a public park/square in Shandong, China, which is between Beijing and Shanghai. The watermark on the video clearly shows it is a Unilumin LED product.

It’s interesting. There’s a bit of a debate going on through a Linkedin post about it, suggesting this is pointless and will be subject to the same mechanical issues as the Coke sign in Times Square.

I don’t agree, mainly because that Coke board has 1,000s of moving parts that all have to sync up for the thing to look good. This would have a handful of moving parts and the movements are simple – go up, go down, and rotate. Yeah, they can lock up, but I think the relatively low risk of that is counter-balanced by the visual interest of these mechanical movements (which couldn’t just be done in creative).

I’ve seen the triple-triangle ones – or perhaps smaller versions of them – at a couple of trade shows. Those would worry me a bit more because the movements do sorta need to sync and align.

I’ve no idea who or what this is for but it looks more like a government thing than a media board.

Chicago Mall Gets Stunning Makeover With Huge LED Canopy

This is great – a stunning use of fine pitch LED in the ceiling of a seven-level shopping and lifestyle center on Chicago’s Magnificent Mile.

The centerpiece of a makeover at 900 North Michigan Shops is a massive, 190-foot-long digital art installation spanning the ceiling of the nearly 30-year-old complex. Visible from all floors, and built in 10 sections, the digital installation mimics a giant skylight that connects the complex’s interior to the exterior sky.

Put together by New York City-based experience design studio ESI Design, the LED canvas uses evocative content filmed at 16K resolution with state-of-the-art cameras, making the illusion of rustling trees and the sky above seem very real.

 

BEFORE

 

AFTER – Photo Credit: Caleb Tkach

In another mode, says a feature on the project, the ceiling opens to reveal flocks of 3D-animated birds. The Cedar Waxwing, local to the Chicago area, will gather and disperse, creating mesmerizing, ever-changing patterns, just like in nature. Created by algorithmic rules based on flocking behaviors, the birds will never fly the same way twice. The background sky and sunlight also adapt to the current time of day. By creating the feeling of an outdoor space, the installation captivates audiences, inspiring them to travel upward through the entire building and linger even longer.

The ceiling installation also serves as an innovative and powerful marketing tool. When not creating the illusion of an outdoor space, the ceiling serves as a vivid showcase for branded content, seasonal content, products, promotions, and special events. Its media program uses pre-rendered video and animation, software generated animation, and dynamic media templates that can be easily customized.

“The digital canopy allows us to introduce art into an atypical environment that will pleasantly surprise our guests,” says Stacy Kolios, senior director of marketing for 900 North Michigan Shops. “The installation will also serve as a medium through which we plan to showcase the great ideas of artists working in the digital design space both in Chicago and throughout the world.”

The LED canopy was part of a larger renovation project that included wayfinding and new entry walls.

 

Watch How That Giant LED Selfie Head In Columbus, OH Came Together

Here’s a really good explainer video about the giant selfie head that switched on as an interactive art piece a few weeks ago at the newly-renovated Greater Columbus Convention Center in Ohio.

Design Communications Ltd., a fabricator of architectural specialties and custom experiential design elements, worked with artist Matthew Mohr to develop, engineer and fabricate the 14 foot tall, 7,000 pound interactive digital sculpture now parked in the convention center lobby.

The head’s curvature was made possible by using piano key-like LED module blocks, much skinnier than typical LED modules. The LED head electronics were manufactured by SNA Displays.

 

Watch A Video Of The Digitally-Loaded Sephora Flagship In Barcelona

Here’s a full video of the Sephora flagship that opened this summer in Barcelona. The entryway leading in to the escalator (or tube slide, if you feel like it) is all digital, and you can see some serious investment in creative.

Very impressive.