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Projects: Transparent Mesh LED Fence Lines Front Of Dubai Mall Aquarium

The aquarium attraction at the huge Dubai Mall recently lit up a massive OLED video wall – which looks amazing.

A bit lost in the shuffle was a very large transparent LED mesh fence than runs along the base of the front of the big fish tank, below that huge OLED wall.

Transparent mesh LED – this one is from Vancouver-based ClearLED and installed by Orlando, FL integrator Technomedia – is no match in resolution for LCD, OLED or fine pitch LED, but in the right application it looks pretty good.

Here’s Who’s All Behind Coca-Cola’s Giant New Robotic LED Board In NYC

More information is dribbling out about that giant robotic 3D LED board Coca-Cola switched on last week in Times Square.

The vendor list is long, and the one most familiar to the digital signage community is Convergent, which is listed as doing Technology Design and Implementation, Content Management and Monitoring Services. If I was expressly in the LED board business several of these others would likely be familiar.

The beverage giant says, in a company story: The 68-ft. by 42-.ft. sign required sophisticated engineering and rigorous testing for all weather conditions. Every high-resolution LED cube is programmed to independently extend and retract, extending out into the crowd and bringing the company’s portfolio of beverages to life in a way the team hopes will inspire thirsty onlookers to crave an ice-cold Coca-Cola. 

The video here is a Coke-produced piece that shows the robotic LED blocks doing their thing.

A friend sent me a separate video that shows the big LED beast has some issues more apparent at night – with LED blocks here and there not quite in sync. That’s going to happen with something this big, and there’s no way to soft-launch something like this. You turn it on, and tweak, tweak, tweak.

Video: Coca-Cola’s Morphing Times Square LED Board

Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square.

Projects: Coca Cola Switches On World First Robotic 3D LED Board In Times Square

Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard.

It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in non-metric terms, is approximately a lot. The sign replaces the curvy kinetic LED sculpture that was put in place in 2004.

There’s not a lot of detail out there about the who and what of this, but I did see an indication that Convergent – which like Coke is based in Atlanta – had some sort of role in this job.

The video I saw here sorta kinda shows what’s up, but I sense this is one of those “You have to be there …” things to appreciate the 3D robotic aspect of the board. What I see on the video makes me wonder why the 3D stuff couldn’t be done with clever content, but over time there will be more and better information about the thinking and impact. The flowing blocks is technically slick as hell, but again, I think a lot of that visual effect could be done in the content.

I suppose with ALL the LED signs in that plaza, getting noticed increasingly requires something different in shape, or what it does.This certainly is different.

 

Projects: Giant LV Strip Board Framed By Virtual Roman Columns

I don’t think I’ve seen an LED marquee quite like this – a very tall roadside slab that has the curves of three-dimensional Roman columns on each side, wrapped in LED.

It’s an 85-foot tall 10mm sign along the Las Vegas Strip, in front of Caesar’s Palace. It went up in June, I believe, for Simon Properties, which runs the impossible retail maze known as Forum Shops.

The sign was put in by Yesco, which has a big local office. It uses an LED board from Chinese manufacturer Yaham, runs on UK-based Acquire Digital‘s CMS, and is showing content developed by Montreal’s Moment Factory, which seems to be winning an awful lot of signage creative work these days.

I like how the columns frame the content, but not always and in different ways. Nicely done.

Amazing: Dubai Mall Turns On World’s Largest OLED Video Wall

The massive Dubai Mall in guess where has just turned on a new OLED video wall that breaks a bunch of records for sheer scale.

It is 50 meters wide by 14 meters tall, fronting the aquarium attraction in the mall. The digital canvas is 1.7 billion pixels. The OLEDs are LG’s, and there are 820 of then – with some of the displays using the flexible properties of the product. Thinking these are many, many 55 inchers.

If you are into Guinness World Records, this wall sets the marks for:

  • Largest High Definition Video Wall
  • Highest Resolution Video Wall
  • Largest OLED Screen

There is also a 6mm transparent LED ribbon from ClearLED that runs along the glass at the base of the aquarium tank visible to shoppers. The OLED wall is above that tank.