Watch A Video Of The Digitally-Loaded Sephora Flagship In Barcelona

Here’s a full video of the Sephora flagship that opened this summer in Barcelona. The entryway leading in to the escalator (or tube slide, if you feel like it) is all digital, and you can see some serious investment in creative.

Very impressive.

Highway Billboard Color-Matches Paint Swatches To Surrounding Sky’s Color

This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. 2015 in Quebec that used a sensor to match conditions and color to house-brand paint swatches available at the store.

Very clever.

Watch This Spectacular Custom Creative For A Korean Department Store Group

South Korean retail giant Shinsegae Corporation engaged Montreal’s Moment Factory to create custom creative for the 6-storey LED centrepiece of a new shopping and entertainment complex in Daegu, south of Seoul.

Hired only weeks before the public opening, says the experiential agency, Moment Factory applied our broad experience in entertainment to rapidly activate the teams required to design and produce four distinct, awe-inspiring content pieces: Identity tricks the eye with 3D trompe-l’oeil architectural transformations, Luxury Box transports visitors deep into imaginary crystallizations of precious materials, Static Beauty livens up the mood with the story of fashion accessory paradise, while Rooms is an engaging, romantic comedy music video.

The same content is being used at another new mall north of Seoul, which has a similar LED tower.

See This Suburban Seoul Mall’s Vast Investment In Indoor LED And Content

This is a new shopping mall in South Korea, in the suburbs of megacity Seoul.

There is a massive digital display experience in the centre court area that includes a very tall LED monolith and curvy LED ribbons lining the mezzanine overlook.

I can’t find much about the digital piece that’s in English, other than the content coming from Montreal’s Moment Factory. I THINK that content is re-purposed or shared or part of a master content plan by  Shinsegae Property, which owns the mall, a huge department store chain and a bunch of other things. On Linkedin, the suggestion is the LED tech is from Absen.

The displays also run paid media.

The other impressive thing in here is an electronics store that has a vast fine pitch LED facade. In the video that starts at about 5:12.

The Starfield Goyang in Goyang, Gyeonggi Province, spans 365,000 square meters and has a built-in theme park. It was built in partnership with the U.S. property developer Taubman.

Amazing 3D LED, Without Any Moving Parts

There are a bunch of great observations, pro and con, on this post about the Coca-Cola mechanical LED spectacular in Times Square – with some noting that the fact that people are talking about it means it has had the desired effect, while others have said it must be a technical nightmare to manage, and suggest many of the effects could be done in content.

To that last point, look at this video starting at about one minute. It shows what’s possible with 3D dimensional visuals without any moving parts, and in this case, dynamic, generative visuals based on data.

This is in the lobby of a Salesforce building in downtown San Francisco, on a 6mm LED from SNA Displays. It is a public art commission for 350 Mission, called Virtual Depictions:San Francisco, done by Turkish-born, LA-based media artist Refik Anadol.

Artspeak Alert: The main idea of ‘Virtual Depictions:San Francisco’ is to bring 21st century approach to public art, says the Vimeo description, to define new poetics of space through media arts and architecture and to create a unique parametric data sculptures that has an intelligence, memory and culture. Through architectural transformations of media wall located in 350 Mission’ lobby, home of Salesforce, main motivation with this seminal media architecture approach is to frame this experience with a meticulously abstract and cinematic site-specific data-driven narration. As a result, this media wall turns into a spectacular public event making direct and phantasmagorical connections to its surroundings through simultaneous juxtapositions. The project also intends to contribute to contemporary discourse of public art by proposing a hybrid blend of media arts and architecture in 21st century.

Ok then …  anyway, it looks amazing and, again, is the counter-argument to doing what Coca-Cola has running in Times Square.