See How A Lexus Gets Lit Up And Reactive With 42,000 LEDs

Hat Tip Tom McGowan …

This is about a year old but the first I’ve seen of an interesting car launch promo – tied in with a music video – that uses almost 42,000 hand-applied programmable LEDs to light up a Lexus luxury sedan.

Three distinct modes, says a press release, allow the LIT IS to interact with sounds and people in its vicinity. Attract mode features a loop of colorful graphics that highlight the strong lines of the IS and play into its bold styling. Music Viz mode is designed to respond to music, as the LEDs will create custom, responsive displays that perfectly sync to any song. Gesture mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console. This mode directly connects the car and the driver, allowing the person to send a signal and see the car respond.

The car is part of a music video by UK recording artist Dua Lipa.

Lexus PR suggests the custom car produces 175,000 lumens when fully illuminated, but that is probably a total of something or other. The science is mostly beyond me but I’m thinking 175,000 lumens from LED would probably blind and then melt anyone looking at the car.

That said, kinda cool and you could imagine how a variation of this could show up at car shows or even showrooms. But should you buy one, don’t run it through a car wash. You’d probably lose a few thousand LED chips.

Video: LED Shelf-Edge Displays In Grocery Dairy Fridges

I’ve seen a few companies at trade shows demo-ing LCD and LED ribbon displays intended for retail shelf edges, but can’t say I’ve seen any out in the real world.

So it’s interesting to see this install – no word on whether this is a rollout or a one-shop demo – of a set of chiller fridges in a store equipped with LED shelf signs, marketing Arizona Dairy Farmers product. The displays are, I’m told, hooked to some sort of proximity sensor to trigger content when a shopper comes near.

The displays and the system in behind them are from a company called Adroit Worldwide Media, based south of LA.

I like the concept and think shelf-edge display can have an impact with consumer behavior, but the low resolution of the LED strips is a little problematic when the content starts getting into text and numbers. I think the block-y text I see here and saw way back at NRF is done to work with the pixels, given a lot of fonts have gentle curves that would not work here.

The good news is the cost of LEDs keeps on dropping, so perhaps there’s a time when the spreadsheet exercise on these things allows for fine pixel pitches. Maybe shoppers don’t care about the aesthetics. Dunno. But I bet many brands do.

NRF 2017


16:9 Projects Podcast: The Story Behind That 13K LED Wall In Netflix’s HQ Lobby

Imagine, while sitting in the lobby waiting for your next meeting, three walls around you change,  placing you in a cocaine manufacturing camp in the jungles of Colombia. Minutes later, they change again to drop you into a prison cafeteria in upper New York state.

When Netflix was designing the lobby of their new Hollywood head office, company executives said they wanted “Wow Factor” and that’s what they got with the 1.9mm 13K LED – 12’h x 80’w screen that dominates their lobby. The content is custom designed to promote Netflix programming, including Narcos and Orange Is The New Black.

I spoke with Meric Adriansen, EVP of Systems & Technology for video wall and control system supplier D3 LED, to get the story behind this impressive installation.