Pattison Adds Visual Proof Of Play To Digital OOH Ad Delivery Platform
January 31, 2017 by Dave Haynes
The Canadian OOH media company Pattison Outdoor has beefed up its ad planning and management platform to meet growing pressure from brands and agencies …
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Understanding The P Word
January 20, 2017 by Richard Fortin
Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term …
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City Of Toronto Weighs Media Partnership To Juice Up Major Square With Yet More LED
January 20, 2017 by Dave Haynes
Via Urban Toronto The city of Toronto is going down the interesting path of being a major media partner in the city’s busiest public gathering …
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Sidewalk Campaign Uses Digital Displays, Sensors To Shame Swedish Smokers
January 18, 2017 by Dave Haynes
A Swedish pharmacy chain, Apotek Hjärtat, is running a digital OOH campaign in that country that uses sensors and triggered content to needle and shame …
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How Advertising Will Evolve With Smart And Connected Cities
January 10, 2017 by Tester McTesty
Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much …
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Enplug Partners To Build Mobile Social Gaming Into Digital Signage Platform
January 5, 2017 by Dave Haynes
A couple of LA companies have put together a partnership that would see mobile social gaming integrated with a digital signage platform’s offer. The …
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This Giant Digital Board Slides On Tracks At Singapore’s Changi Airport
December 19, 2016 by Dave Haynes
The Singapore office of JC Decaux has switched on an impressive digital landmark ad displays at Changi Airport, which routinely wins awards as the …
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Quividi Adds Software Tool To Easily Pair Specific Digital OOH Ads With Specific Viewers
December 15, 2016 by Dave Haynes
The French firm Quividi has announced a big enhancement of its video analytics software suite – adding a new tool called VidiStudio that allows …
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NYC’s Transit Uses Own Subway Kiosks To Market Transit Souvenirs
December 13, 2016 by Dave Haynes
NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its …
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Action Flick Trailer Gets Debut Across 22 Giant LED Boards In Times Square
December 12, 2016 by Dave Haynes
The producers behind The Fate of the Furious – which I think is a chick flick about annoyed shoppers and a woman who controls the …
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TransitScreen Gets Into Outdoor Ad Business, Sorta, With New Fenway Billboard
December 8, 2016 by Dave Haynes
The guys at Washington, DC-based TransitScreen are trying out a very different spin on its community data displays – partnering on a large LED …
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Spotify’s Digital OOH Campaign Mined Listener Data To Create Snarky, Fun Ads
November 30, 2016 by Dave Haynes
Via Adweek … You gotta like this clever, ironic digital OOH campaign the streaming music provider Spotify has started running in several markets in …
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