People Fly Like Starlings, Merge Into Whale, In This Amazing Expo Promo Video
July 12, 2022 by Dave Haynes
With the usual qualifier that this sort of thing looks best at a very specific viewing angle, here’s a video of another rather amazing …
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OOH Giant JCDecaux Buys Majority Stake In French Programmatic Ad Firm Displayce
July 11, 2022 by Dave Haynes
The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the …
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That Giant Wraparound LED Billboard In LA Already Running 3D Illusion Creative
July 6, 2022 by Dave Haynes
When that big wrap-around LED display in downtown LA’s entertainment district went live about three weeks ago, I wondered how long it would take …
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Outfront Now Has About 1,000 Livecard Digital Posters On NYC Commuter Rail Cars
July 1, 2022 by Paul Fleuranges
GUEST POST: PAUL FLEURANGES, OPEN TO WORK I took the Metro-North Railroad out of New York City recently, and as I rode along the …
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Lightbox Expands Beyond Shopping Malls With New Screen Network In Groceries
June 29, 2022 by Dave Haynes
The media company that made its mark primarily with big digital totem displays in shopping malls is now putting smaller displays at grocery check-out …
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LG Buys Way Into EV Charging Station Solutions, With Eyes On Custom, Screen-Included Stations
June 28, 2022 by Dave Haynes
LG Electronics has acquired a South Korean electric vehicle (EV) charger solutions provider called AppleMango, with its eye on developing charging stations that in …
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Intersection Adds Its 5,500+ DOOH Screens To Broadsign’s Programmatic DOOH Platform
June 28, 2022 by Dave Haynes
The media company behind all those smart city digital totems on US city sidewalks has puts its media inventory on to Broadsign’s programmatic ad …
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Atedra Spins Out Adstanding As Standalone Programmatic DOOH Business
June 27, 2022 by Dave Haynes
Writing about programmatic platforms for Digital OOH networks tends to make me a little antsy, because the ad sector has its own terminology and …
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iSite Media Makes Sports Arena Restrooms Its DOOH Medium
June 16, 2022 by Dave Haynes
People who have been in the digital signage industry for a long time experience a lot of deja vu – seeing ideas come and …
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Giant Wraparound LED Board Switched On In Downtown LA’s Entertainment District
June 16, 2022 by Dave Haynes
That big wraparound LED board that was announced earlier in the year for a hotel complex in the entertainment district of downtown LA has …
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WOO Launches Global Guidelines For OOH/DOOH Audience Measurement
June 15, 2022 by Dave Haynes
The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability …
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Three Years After Acquisition, Broadsign Rebrands Campsite Ad Exchange As Broadsign Ads
June 1, 2022 by Dave Haynes
A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign …
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