Big Indie UK OOH Media Firm Wildstone Changes Hands; New Backers Supporting Expansion
August 3, 2022 by Dave Haynes
A French private equity firm has acquired the outdoor media firm Wildstone, picking up a portfolio of more than 3,000 billboards in in the …
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Raydiant Launches New Curated Streaming TV Content Via VideoElephant Partnership
August 1, 2022 by Dave Haynes
San Francisco CMS software firm Raydiant has taken the interesting step of introducing its own streaming TV app for third-party content, working with a …
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LA Lux Hotel Uses LED Displays As Main Architectural Design Element Of Building
July 29, 2022 by Dave Haynes
Big LED ad display boards are starting to be commonplace on the sides of mixed-use commercial buildings, particularly those in high traffic locations, but …
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Anamorphic Illusions On LED Displays: The Evolution Of An Art Form
July 29, 2022 by Jake Berg
GUEST POST: JAKE BERG, RENDER IMPACT Over the last few years, an ancient form of art has resurfaced in the LED display and video content …
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LA Digital Billboard Animates Frame, Support To Make It Appear To Float
July 29, 2022 by Dave Haynes
I’m not 100% convinced by the proposition here, but it’s nonetheless interesting that a digital OOH billboard in Los Angeles goes outside the normal …
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$26 In LED Lights Boosts Attention And Impact Of Analog Highway Billboard
July 26, 2022 by Dave Haynes
Billboard Insider has a fun little guest post up about a small market billboard campaign that used LEDs – but just two lights instead …
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Australian Retail Giant Woolworths Expands In-House Digital OOH Business Via $150M Cash Buy Of Shopper Media
July 22, 2022 by Dave Haynes
Digital OOH networks of all different stripes have been trying for 20-plus years now to find a successful model for working with big retailers, …
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Broadsign’s SOC Compliance Certified, But It’s Maybe Not The SOC You Think
July 21, 2022 by Dave Haynes
I don’t tend to write often about software certifications because I don’t want readers falling asleep and waking up with keyboard marks on their …
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Broadsign’s Reach Adds Ability For Media Owners From Multiple Supply Platforms To Bid On Ad Buys
July 19, 2022 by Dave Haynes
Broadsign has introduced an interesting new wrinkle with its Reach programmatic digital out of home platform – code that creates more availability by allowing …
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Weiners, Peckers And Pistols Show Up On UK Digital Boards When Lots Of Men Rolling By
July 14, 2022 by Dave Haynes
I suppose erectile dysfunction is not a concern just for men, but they’re the ones who need to do something about it – which …
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Lamar Holds Biggest OOH Market Share Among US Media Companies: Research
July 14, 2022 by Dave Haynes
The online publication Billboard Insider, which covers guess what, has done the information-gathering and math to sort out which media companies have the largest …
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US Grocer Giant Kroger Makes Big Commitment To EV Charging Stations
July 13, 2022 by Dave Haynes
America’s largest grocery retailer, Kroger, is making a big commitment to electric vehicle (EV) charging stations, working with several companies to add new infrastructure …
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