PATTISON Onestop Opts In On Programmatic Media Platform For Canadian DOOH Ads
May 16, 2017 by Dave Haynes
One of the largest out of home media companies in Canada, PATTISON Onestop, has signed on with a programmatic media-buying to fully automate placements …
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rVue’s Financial Struggles Force Sale By Month’s End
May 11, 2017 by Dave Haynes
Via Digital Signage Pulse It’s been a few years, really, since rVue has had much of a noticeable presence in the digital OOH space, …
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CIVIQ’s Gleeson On How Smart City Screens Are Covering Costs
May 11, 2017 by Dave Haynes
Here is the second part of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that …
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Skoda Nudges UK Getaways On Digital Bilboards, Using GPS, Real-Time Traffic Data
May 10, 2017 by Dave Haynes
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech …
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Projects: AR Brings Marine Life To Ljubljana’s Sidewalks Via DOOH Campaign
May 9, 2017 by Dave Haynes
Here’s a nice use of augmented reality on digital OOH transit shelter screens in Slovenia’s capital city, Ljubljana. Not a new idea, but a …
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Parisien Joins Quividi As Chief Strategy Officer
May 9, 2017 by Dave Haynes
The French video analytics company Quividi has signed on well-known DOOH technology veteran Daniel Parisien as its Chief Strategy Officer. Parisien will oversee Quividi’s strategy and business …
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Watchfire Raises Warning Of FCC Issues With Low-Cost Asian-Made LED Digital Signs
May 2, 2017 by Dave Haynes
Via Billboard Insider Danville, Illinois-based outdoor LED sign-maker Watchfire is raising warnings to prospective buyers about what it says are the risks of buying lower-cost LED …
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Grand Visual Spins Off QDOT; Aims To Ease Managing DOOH Campaigns Across Multiple Ad Networks
April 26, 2017 by Dave Haynes
The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a …
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DSF Plans Meet And Greet Mixer For Atlanta Wednesday Night
April 24, 2017 by Dave Haynes
The Digital Signage Federation has another of its regular Meet and Greet sessions set for this Wednesday in Atlanta. The event is being run at …
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NYC Startup Roadify Makes Subscription Mass Transit Data Available For Digital Signage Networks
April 19, 2017 by Dave Haynes
It appears the TransitScreen guys have some indirect competition – in the form of a NYC startup Roadify Transit – when it comes to …
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Gas Station TV Picks Up Verifone’s Fuel Pump Screens In Joint Venture
April 12, 2017 by Dave Haynes
Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a …
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Taking Advertising In-House? Part 2
April 12, 2017 by Emily Ingram
Guest Post: Brett Farley, NanoLumens Part 2: The Considerations of That In-House Network Selling the Media There are a number of different ways to …
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