How Advertising Will Evolve With Smart And Connected Cities
January 10, 2017 by Tester McTesty
Guest Post: Kenneth Brinkmann, Posterscope USA The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much …
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Enplug Partners To Build Mobile Social Gaming Into Digital Signage Platform
January 5, 2017 by Dave Haynes
A couple of LA companies have put together a partnership that would see mobile social gaming integrated with a digital signage platform’s offer. The …
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This Giant Digital Board Slides On Tracks At Singapore’s Changi Airport
December 19, 2016 by Dave Haynes
The Singapore office of JC Decaux has switched on an impressive digital landmark ad displays at Changi Airport, which routinely wins awards as the …
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Quividi Adds Software Tool To Easily Pair Specific Digital OOH Ads With Specific Viewers
December 15, 2016 by Dave Haynes
The French firm Quividi has announced a big enhancement of its video analytics software suite – adding a new tool called VidiStudio that allows …
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NYC’s Transit Uses Own Subway Kiosks To Market Transit Souvenirs
December 13, 2016 by Dave Haynes
NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its …
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Action Flick Trailer Gets Debut Across 22 Giant LED Boards In Times Square
December 12, 2016 by Dave Haynes
The producers behind The Fate of the Furious – which I think is a chick flick about annoyed shoppers and a woman who controls the …
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TransitScreen Gets Into Outdoor Ad Business, Sorta, With New Fenway Billboard
December 8, 2016 by Dave Haynes
The guys at Washington, DC-based TransitScreen are trying out a very different spin on its community data displays – partnering on a large LED …
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Spotify’s Digital OOH Campaign Mined Listener Data To Create Snarky, Fun Ads
November 30, 2016 by Dave Haynes
Via Adweek … You gotta like this clever, ironic digital OOH campaign the streaming music provider Spotify has started running in several markets in …
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Harrods Fills 6-Level Grand Entrance Hall With Fine Pitch LED Ad Walls
November 24, 2016 by Dave Haynes
Via The Drum The British luxury retailer Harrods has installed a series of large, fine pitch LED video installations that greet shoppers at every level …
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Sixteen:Nine Podcasts: Phil Lenger, Show And Tell
November 23, 2016 by Dave Haynes
Phil Lenger of Show and Tell is a busy guy, but he slowed down long enough to sit recently for a chat in his …
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Start-up Puts Seat-Back Digital OOH Ads In Uber, Lyft Cars
November 21, 2016 by Dave Haynes
Via MediaPost A company called Vugo is the latest start-up to try putting ad screens in the back seats of cars for hire, but …
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See All The Top Digital Display Installs In NYC With This Free Tour Guide App
November 21, 2016 by Dave Haynes
Longtime New York-based digital signage design and solution shop Show And Tell has put together a smartphone app for iOS or Android that allows …
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