Spotify’s Digital OOH Campaign Mined Listener Data To Create Snarky, Fun Ads
November 30, 2016 by Dave Haynes
You gotta like this clever, ironic digital OOH campaign the streaming music provider Spotify has started running in several markets in the US, UK, France and Germany.
The company’s in-house creative team looked at listener data and crafted a bunch of messages that take playful pokes at some of their listeners.
The headlines include:
- “Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?”
- “Dear person in the Theater District who listened to the Hamilton Soundtrack 5,376 times this year, can you get us tickets?”
- “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote, hang in there.”
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