Spotify’s Digital OOH Campaign Mined Listener Data To Create Snarky, Fun Ads

November 30, 2016 by Dave Haynes


Via Adweek …

You gotta like this clever, ironic digital OOH campaign the streaming music provider Spotify has started running in several markets in the US, UK, France and Germany.

The company’s in-house creative team looked at listener data and crafted a bunch of messages that take playful pokes at some of their listeners.

The headlines include:


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